Consumers in Brazil usually make purchasing decisions based on affordability whilst considering actual requirements for the month, especially for more durable staple foods such as rice, pasta and noodles. In this context, players are launching different sizes to meet consumer demands, in an attempt to diminish costs and compete via price.
One of the fastest growing store-based grocery channels in Brazil is known as “atacarejos”, consisting of a hybrid of hypermarkets and cash and carry outlets. The growth of atacarejos continues to be driven by the appeal of lower prices and the possibility of buying in bulk.
Packaged food in Brazil is subject to new packaging regulations, where nutritional information for every 100mg or 100ml of food needs to be displayed in table charts in black against a white background, along with the disclosure of how many single portions the package serves. In addition, added sugar now needs to be broken out of total sugars, similarly to how fats are disclosed.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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