Over the forecast period, prices are expected to continue rising. However, consumers will adapt to this and are expected to continue purchasing rice, pasta and noodles, leading to positive growth from around 2024 onwards.
Over the forecast period, more brands are expected to enter the landscape as customers become increasingly interested in value-for-money products. Just as consumers spoke about boycotting Osem's pasta, causing them to lose shares, we expect locals to continue leaving well-known brands for cheaper options.
Pasta will see a degree of premiumisation, with a focus on offering healthier pasta. Producers will turn to alternative ingredients with which to make pasta, such as corn, whole grains, rice, lentils and chickpeas, as well as super grains such as amaranth and quinoa.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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