The increasing popularity of exotic cuisines over the coming years, primarily Asian, Indian and Japanese, will mean the increased availability of rice and noodles across retailers. In addition to the most popular white rice, Polish customers are increasingly interested in buying parabolic rice, brown and basmati rice.
Price rises were high in rice, pasta and noodles in 2022, and this is set to increase further over the forecast period. The increased sales volume of pasta resulted from the arrival of refugees to Poland and the shipment of products to Ukraine.
Collectively, private label continues to lead rice, pasta and noodles in value terms, although its share is declining, particularly as smaller, local, branded players have been well supported by Poles during the pandemic. Also, Polish consumers have become more aware of what constitutes good-quality Italian pasta, for instance, and are thus starting to look for better-quality branded products, although falls in disposable incomes and price-sensitive behaviour have slowed this trend.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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