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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Poland

46 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Rice, pasta and noodles was heavily influenced by Poland’s ongoing healthy lifestyle trends, which pulled the category in two directions. pasta and rice performed well due to their positive nutritional values, low prices and often added extra properties. Instant noodles however struggled to maintain sales, and declined by 3% in current retail value terms (for both instant noodle cups and pouches), as they were associated with “empty calories”, poor nutritional content and faced strong competition from increasingly important ready meals, yoghurts and snack bar products, which offered a similar but more nutritious quick-to-consume experience. It is worth noting that plain noodles, which served as an ingredient for meals and was not an instant product, recorded current retail value growth of 2% in 2017, for the same reasons as dried pasta. Additionally, dried pasta remained the most important category within rice, pasta and noodles, and accounted for 62% of retail value sales in 2017. Wide use in meals and the majority of soups, paired with the popularity of Italian cuisine in Poland contributed to its dominance, and the category registered current retail value growth of 3% in 2017. Private label pasta products gained importance due to better quality while maintaining lower prices.

COMPETITIVE LANDSCAPE

Lubella Sp zoo SKA led rice, pasta and noodles with 14% of retail value sales in 2017. The company owed its success to a large portfolio of high quality products offered at reasonable prices, which made the product variants available to a wide audience. The company’s Lubella pasta brand was present in most of the main retailers’ outlets across the country thanks to the national distribution network of its owner, Maspex Wadowice Grupa. Unilever Polska SA, which ranked second with a 9% retail value share, attributed its success to a strong position within instant noodles pouches (56% of retail value sales). Jeronimo Martins Polska SA ranked third with 7% of retail value sales, followed by Tan Viet International SA with 6%. Tan Viet dominated instant noodle cups (71% of retail value sales) and plain noodles (86%), and ranked second within instant noodle pouches (31%) thanks to its well-known Vifon brand. Jeronimo Martins performed well because of the popularity of its Biedronka discounters outlets, which sold a variety of rice, pasta and noodles products under its private label.

PROSPECTS

Ongoing demand for healthy products will sustain retail value sales of rice, pasta and noodles, as the sales will remain at a similar level over the forecast period. Better quality products are expected to be introduced, in the form of gluten-free, organic and high-fibre pasta and rice products, often with added-value or new flavours. These types are expected to grow and fuel sales in the saturated category. Pressure on branded products from private label is likely to increase, as their products are improving in quality, while remaining in the low-price segment. Those trends will be offset by the poor performance of noodles and gradual saturation in rice, which will lead to stagnation in the overall category.

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Samples

Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Poland?
What are the major brands in Poland?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Poland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2012-2017
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 8 NBO Company Shares of Rice: % Value 2013-2017
Table 9 LBN Brand Shares of Rice: % Value 2014-2017
Table 10 NBO Company Shares of Pasta: % Value 2013-2017
Table 11 LBN Brand Shares of Pasta: % Value 2014-2017
Table 12 NBO Company Shares of Noodles: % Value 2013-2017
Table 13 LBN Brand Shares of Noodles: % Value 2014-2017
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 15 Distribution of Rice by Format: % Value 2012-2017
Table 16 Distribution of Pasta by Format: % Value 2012-2017
Table 17 Distribution of Noodles by Format: % Value 2012-2017
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nestlé Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Auchan Polska Sp zoo: Key Facts
Summary 2 Auchan Polska Sp zoo: Operational Indicators
Summary 3 Auchan Polska Sp zoo: Private Label Portfolio
Summary 4 Auchan Polska Sp zoo: Competitive Position 2017
Summary 5 Jeronimo Martins Polska SA: Key Facts
Summary 6 Jeronimo Martins Polska SA: Operational Indicators
Summary 7 Jeronimo Martins Polska SA: Competitive Position 2017
Summary 8 Nestlé Polska SA: Key Facts
Summary 9 Nestlé Polska SA: Operational Indicators
Summary 10 Nestlé Polska SA: Competitive Position 2017
Summary 11 Tesco Polska Sp zoo: Key Facts
Summary 12 Tesco Polska Sp zoo: Operational Indicators
Summary 13 Tesco Polska Sp zoo: Competitive Position 2017

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Outlook

Positive impact from developing Polish economy

Outlook

Premiumisation vs private label

Outlook

Ongoing gradual consolidation of brands and retailers within packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2012-2017
Table 27 Sales of Packaged Food by Category: Value 2012-2017
Table 28 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 29 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 30 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 31 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 32 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 33 Penetration of Private Label by Category: % Value 2012-2017
Table 34 Distribution of Packaged Food by Format: % Value 2012-2017
Table 35 Distribution of Packaged Food by Format and Category: % Value 2017
Table 36 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 37 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Rice, Pasta and Noodles in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Poland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Rice, Pasta and Noodles in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nestlé Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Positive impact from developing Polish economy

Premiumisation vs private label

Ongoing gradual consolidation of brands and retailers within packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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