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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Poland

28 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The health and wellness trend fuels sales of rice

For years, rice faced strong competition from potatoes as the main source of carbohydrate in the country, leaving Poland behind other countries in the region in terms of per capita consumption. Recently, however, due to increases in household incomes, and especially due to growing consumer awareness of the importance of a healthy diet, the demand for healthier carbohydrates to substitute potatoes increased.

Noodles is on the decline

As instant noodle pouches accounts for most sales of noodles in Poland, the overall performance of noodles relies on this category. Due to the increasing quality and availability of ready meals and growing consumer awareness of the negative aspects of monosodium glutamate, sales of instant noodle pouches are seeing a long-term decline, and the bad publicity around these products seems to be irreversible in the near future.

The growth of gluten-free pasta does not affect regular products

Although seeing very strong growth, the gluten-free trend did not change the trajectory of pasta, as may have been expected according to trade press. Gluten-free products still account for a negligible share within pasta, and health and wellness innovations are shifting more towards naturally healthy pasta, such as that made with durum wheat or non-wheat flours.

COMPETITIVE LANDSCAPE

Lubella remains the leader in pasta

Local pasta producer Lubella held the biggest value share in rice, pasta and noodles in 2018, due to its strong presence in pasta. Its wide portfolio covers 44 types of pasta, both for soups and main meals.

Changing patterns of home cooking broaden the category

As the eating habits of Poles change, so do the products they use for cooking at home. Growing interest in foreign cuisines, which is mostly influencing ready meals, is also visible in rice, pasta and noodles, as these products correspond with Italian and Asian cuisines, which are currently seeing high demand.

Domestic players lead

The composition of players in both rice and pasta is diverse, with both local and international companies present; however, it is clear that across branded products Polish companies lead. In pasta, the best-selling international brand is sixth (Barilla) and in rice fifth (Mars with Uncle Ben’s).

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Samples

Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Poland?
What are the major brands in Poland?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Poland - Category analysis

HEADLINES

PROSPECTS

The health and wellness trend fuels sales of rice

Noodles is on the decline

The growth of gluten-free pasta does not affect regular products

COMPETITIVE LANDSCAPE

Lubella remains the leader in pasta

Changing patterns of home cooking broaden the category

Domestic players lead

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 8 NBO Company Shares of Rice: % Value 2014-2018
Table 9 LBN Brand Shares of Rice: % Value 2015-2018
Table 10 NBO Company Shares of Pasta: % Value 2014-2018
Table 11 LBN Brand Shares of Pasta: % Value 2015-2018
Table 12 NBO Company Shares of Noodles: % Value 2014-2018
Table 13 LBN Brand Shares of Noodles: % Value 2015-2018
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 15 Distribution of Rice by Format: % Value 2013-2018
Table 16 Distribution of Pasta by Format: % Value 2013-2018
Table 17 Distribution of Noodles by Format: % Value 2013-2018
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Foodservice operators follow the major packaged food trends
Customers value local products
Both domestic and international companies present

Consumer Foodservice

Favourable socioeconomic situation fuels the development of consumer foodservice
Government policies threaten foodservice
New business models thrive

Category Data

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2013-2018
Table 27 Sales of Packaged Food by Category: Value 2013-2018
Table 28 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 29 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 30 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 32 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 33 Penetration of Private Label by Category: % Value 2013-2018
Table 34 Distribution of Packaged Food by Format: % Value 2013-2018
Table 35 Distribution of Packaged Food by Format and Category: % Value 2018
Table 36 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Rice, Pasta and Noodles in Poland

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Executive Summary

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PROSPECTS

The health and wellness trend fuels sales of rice

Noodles is on the decline

The growth of gluten-free pasta does not affect regular products

COMPETITIVE LANDSCAPE

Lubella remains the leader in pasta

Changing patterns of home cooking broaden the category

Domestic players lead

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Poland - Category analysis

HEADLINES

PROSPECTS

The health and wellness trend fuels sales of rice

Noodles is on the decline

The growth of gluten-free pasta does not affect regular products

COMPETITIVE LANDSCAPE

Lubella remains the leader in pasta

Changing patterns of home cooking broaden the category

Domestic players lead

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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