Moving into the forecast period, overall rice, pasta and noodles is predicted to see subdued demand, remaining almost static in retail current value terms while declining in retail volume terms. This is mainly due to the declining demand for rice, which is the largest category in terms of retail volume share in rice, pasta and noodles.
Although overall sales are expected to stagnate, the normalisation of the practice of rolling stockpiling – a method of always keeping a certain stockpile of food at home by consuming stored food on a routine basis and regularly replenishing stocks – will support the demand for rice, pasta and noodles even as the threat from COVID-19 diminishes. Demand for staple products with a long shelf life, such as noodles, will remain to a certain extent, as COVID-19 has consolidated the already common practice of home stockpiling, which is due to Japan’s relatively frequent experience of natural disasters.
The greatest risk for rice, pasta and noodles in Japan over the forecast period is the ongoing trend towards a low carb diet. Low carb, high protein products have existed for many years in Japan, but they are gaining increasing popularity, as consumer awareness of the benefits of a low carb, high protein diet has greatly increased thanks to the increasing product variety in both retail and foodservice.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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