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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Japan

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Rice sees upturn in its fortunes in 2020

The increase in home cooking seen during the COVID-19 pandemic has led rice to register a rise in volume sales following a long trend of decline. The long-term fall in rice volumes prior to the pandemic was driven by social and demographic developments, as the increasing number of single-person households and dual-income families has increased demand for products that require less time and effort to cook than rice, and products that come in single servings.

Strong growth for pasta, while instant noodles grows despite maturity

Pasta, which has a relatively short history in Japan and remains underdeveloped, has seen the most dynamic performance in rice, pasta and noodles during 2020, supported by the stockpiling trend and the growing consumer engagement in home cooking. Pasta is well suited to stockpiling because of its strong shelf life, and dried pasta has notably been the fastest-growing category.

JA Group offers wide range of rice from across Japan

JA Group (Japan Agricultural Cooperatives) remains the largest player in rice, pasta and noodles, thanks to its strong presence in Japan’s rice industry, in which it has achieved significant geographic coverage across the country. The company continues to provide various types of rice from all over Japan.

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Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Japan?
What are the major brands in Japan?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rice sees upturn in its fortunes in 2020

Strong growth for pasta, while instant noodles grows despite maturity

JA Group offers wide range of rice from across Japan

RECOVERY AND OPPORTUNITIES

Sales to drop off, but increased at-home eating occasions to support demand

Normalisation of rolling stockpiling to maintain demand for products with a long shelf life

EPA set to lead to lower pasta prices in the long-term

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 8 NBO Company Shares of Rice: % Value 2016-2020
Table 9 LBN Brand Shares of Rice: % Value 2017-2020
Table 10 NBO Company Shares of Pasta: % Value 2016-2020
Table 11 LBN Brand Shares of Pasta: % Value 2017-2020
Table 12 NBO Company Shares of Noodles: % Value 2016-2020
Table 13 LBN Brand Shares of Noodles: % Value 2017-2020
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 15 Distribution of Rice by Format: % Value 2015-2020
Table 16 Distribution of Pasta by Format: % Value 2015-2020
Table 17 Distribution of Noodles by Format: % Value 2015-2020
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Outlet closures stimulate a decline in volume sales of packaged food to foodservice in 2020
Government programme assists dairy producers
State of emergency stimulates alteration in business models

Consumer Foodservice

Outlet closures and shorter working hours due to COVID-19 negatively impact consumer foodservice in 2020
Foodservice players expand into delivery options and frozen food in order to offset decline in outlet sales
Joint efforts to support ailing consumer foodservice industry after the onslaught of COVID-19 while menus focus more heavily on the healthy

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Sales of Packaged Food by Category: Value 2015-2020
Table 28 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 30 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 32 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 33 Penetration of Private Label by Category: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format: % Value 2015-2020
Table 35 Distribution of Packaged Food by Format and Category: % Value 2020
Table 36 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Rice, Pasta and Noodles in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Rice sees upturn in its fortunes in 2020

Strong growth for pasta, while instant noodles grows despite maturity

JA Group offers wide range of rice from across Japan

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rice sees upturn in its fortunes in 2020

Strong growth for pasta, while instant noodles grows despite maturity

JA Group offers wide range of rice from across Japan

RECOVERY AND OPPORTUNITIES

Sales to drop off, but increased at-home eating occasions to support demand

Normalisation of rolling stockpiling to maintain demand for products with a long shelf life

EPA set to lead to lower pasta prices in the long-term

CATEGORY DATA

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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