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Learn moreDec 2020
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The increase in home cooking seen during the COVID-19 pandemic has led rice to register a rise in volume sales following a long trend of decline. The long-term fall in rice volumes prior to the pandemic was driven by social and demographic developments, as the increasing number of single-person households and dual-income families has increased demand for products that require less time and effort to cook than rice, and products that come in single servings.
Pasta, which has a relatively short history in Japan and remains underdeveloped, has seen the most dynamic performance in rice, pasta and noodles during 2020, supported by the stockpiling trend and the growing consumer engagement in home cooking. Pasta is well suited to stockpiling because of its strong shelf life, and dried pasta has notably been the fastest-growing category.
JA Group (Japan Agricultural Cooperatives) remains the largest player in rice, pasta and noodles, thanks to its strong presence in Japan’s rice industry, in which it has achieved significant geographic coverage across the country. The company continues to provide various types of rice from all over Japan.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rice, Pasta and Noodles in Japan market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.