Increasing exposure to limited-service restaurants in India means that younger consumers are becoming increasingly familiar with pasta as a meal option. The increasing acceptance, versatility in terms of flavour through different sauces, and the rising influence of Western cuisine will significantly benefit demand for pasta over the forecast period, resulting in further consistent double-digit retail volume growth.
As a result of the pandemic, an increased focus on health has become a focal point for many local consumers. According to Euromonitor International’s Consumer Lifestyle 2022 survey in India, 61% of respondents believed that they would become healthier in the future.
There is a significant market for unpackaged rice in India, which is mainly prevalent in rural and semi-urban regions of the country. Many Indian farmers who grow rice sell to local retailers, benefitting from strong consumer confidence in such products.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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