Rice, Pasta and Noodles in Algeria

PROSPECTS

Rice, pasta and noodles is expected to continue witnessing growth

Rice and pasta, which are considered essentials by Algerian households, are expected to continue witnessing steady growth over the forecast period, taking into account the expected growth in the population. Moreover, consumers’ hectic lifestyles and the resultant desire for more convenient meal solutions will further support the growth of the category.

Growth is set to slow over the forecast period

Rice, pasta and noodles is set to record a slower value CAGR at constant 2018 prices over the forecast period than was seen over the review period, due to the increasing maturity of rice and pasta in Algeria; this is considered the main threat to growth. Moreover, the ongoing economic crisis and consumers’ declining purchasing power are expected to lead to slower volume growth, as well as trading down to cheaper brands leading to a slowdown in value growth.

New product launches are expected

Major players in rice, pasta and noodles in Algeria are expected to continue making efforts to launch more convenient new products over the forecast period in order to expand their consumer base. Companies are expected to offer further brands, product types and innovative packaging.

COMPETITIVE LANDSCAPE

Deoleo leads rice, pasta and noodles thanks to its good performance in rice

Deoleo led rice, pasta and noodles in value terms in 2018. The strong performance of this Spanish company is due to its leadership in rice, in which it offers very competitive prices compared with domestic players, combined with a high-quality brand image.

Intense competition between domestic and international brands

In rice, the competition between domestic and international players, in particular Spanish brands, remains intense. In fact, a number of Spanish players, and in particular the Uncle Ben’s brand, have strong value sales in Algeria.

Rice, pasta and noodles is dominated by economy brands

As rice and pasta are considered staples in the Algerian diet, economy brands strongly dominate, covering a much larger consumer group compared with premium brands, which are expensive and target only the niche of higher-income consumers. This consumption pattern was further intensified by declining disposable incomes in Algeria, driven by the economic crisis.

Files are delivered directly into your account within a few minutes of purchase.