Looking ahead, the trends of eating out and travelling are expected to persist over the forecast period. As a result, the growth momentum of rice, pasta and noodles in the foodservice channel in Hong Kong is anticipated to remain strong.
Instant noodles is expected to remain a growth category within rice, pasta and noodles, primarily driven by the increasing demand for easy-to-cook meals due to the busy lifestyles of consumers in Hong Kong. In addition to convenience, there is rising interest in healthier options, which has led to the popularity of non-fried instant noodles.
In addition to Korean brands, instant noodles brands from mainland China are expected to see growth in share in the forecast period, as more consumers in Hong Kong widely accept and embrace Chinese brands. Previously, there was scepticism regarding the food safety and quality of products originating from mainland China.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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