Rice, pasta and noodles will register a moderate increase in constant value and volume sales over the forecast period. Value for money will drive value sales over the forecast period, especially if inflationary pressures continue to linger, and players will have to offer competitive prices in order to compete.
Rice and pasta are a staple of the Bolivian diet and this will support volume sales over the forecast period. However, there will be increased segmentation over the forecast period, as players look to differentiate themselves from the competition.
While the noodles category is expected to develop positively over the forecast period, it will continue to be dwarfed by rice and pasta in volume and value sales terms. There is no real tradition of noodles consumption in Bolivia and many people consider these products to be inherently unhealthy.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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