Rice, Pasta and Noodles in Switzerland

PROSPECTS

Convenience expected to keep sales afloat

The convenience factor is expected to remain crucial as Swiss consumers seek alternatives that are adapted to their fast-paced lifestyles, meaning that they require less time to prepare. Despite the high levels of convenience that rice, pasta and noodles offer, sales are expected to remain only marginally positive in both volume and value terms over the forecast period.

Low carb, high fibre products to grow in appeal

The ongoing health and wellness trend in Switzerland will entice consumers to continue paying attention to what they eat, including the nutritional quality of their rice, pasta and noodles. The growth of the category is expected to continue to be hampered by health-conscious consumers looking to lower their carbohydrate intake.

Moderate growth expected

Over the forecast period, rice, pasta and noodles is set to increase but only marginally. Within this paradigm, there will be variance across the category.

COMPETITIVE LANDSCAPE

Migros maintains category leadership

Migros remained the leader of rice, pasta and noodles over the forecast period due to its established presence in Switzerland and strong consumer trust. Coop Genossenschaft continued to be its main challenger with its range of rice, pasta and noodles such as Coop, Betty Bossi and Naturaplan.

Ethical consumerism as a way to innovate

Rice, pasta and noodles is not a very dynamic category in terms of innovation. However, rice has witnessed a trend towards the use of grains and pulses.

No big change expected in distribution channels

Supermarkets will remain the most important distribution channel for rice, pasta and noodles over the forecast period in Switzerland. Migros and Coop, the two major chained supermarkets, are expected to retain most of the purchases through this channel.

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