Over the forecast period, rice, pasta and noodles is expected to continue to see positive retail volume and value (constant 2022 prices) growth. Only dried pasta, which is mature and has limited potential for innovation, is projected to see negative growth, while chilled and frozen noodles remain negligible.
Private label is expected to remain the major force in rice, pasta and noodles over the forecast period. Swiss consumers traditionally trust private label products, which have a long tradition in Switzerland through the major grocery retailers Migros and Coop.
Rice, pasta and noodles manufacturers are expected to continue to extend their portfolios with the introduction of more innovative products to sustain consumer interest. In this vein, in 2022, Barilla Suisse launched Al Bronzo, a premium range of dried pasta that uses the raw bronze manufacturing method (“lavorazione grezza”, which translates as “rough processing”).
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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