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Learn moreNov 2018
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The convenience factor is expected to remain crucial as Swiss consumers seek alternatives that are adapted to their fast-paced lifestyles, meaning that they require less time to prepare. Despite the high levels of convenience that rice, pasta and noodles offer, sales are expected to remain only marginally positive in both volume and value terms over the forecast period.
The ongoing health and wellness trend in Switzerland will entice consumers to continue paying attention to what they eat, including the nutritional quality of their rice, pasta and noodles. The growth of the category is expected to continue to be hampered by health-conscious consumers looking to lower their carbohydrate intake.
Over the forecast period, rice, pasta and noodles is set to increase but only marginally. Within this paradigm, there will be variance across the category.
Migros remained the leader of rice, pasta and noodles over the forecast period due to its established presence in Switzerland and strong consumer trust. Coop Genossenschaft continued to be its main challenger with its range of rice, pasta and noodles such as Coop, Betty Bossi and Naturaplan.
Rice, pasta and noodles is not a very dynamic category in terms of innovation. However, rice has witnessed a trend towards the use of grains and pulses.
Supermarkets will remain the most important distribution channel for rice, pasta and noodles over the forecast period in Switzerland. Migros and Coop, the two major chained supermarkets, are expected to retain most of the purchases through this channel.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rice, Pasta and Noodles in Switzerland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.