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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Pakistan

28 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Packaged rice continued to grow thanks to urban consumers’ demand for convenience and hygiene. However, sales of unpackaged rice remained substantially higher. There was no significant shift from unpackaged to packaged rice due to similar quality and prices. Also, brand loyalty, consumer perception of any quality difference between the two and appreciation of the hygiene benefits of packaged rice were minimal because consumers perceive rice as a commodity. Consumption of packaged rice remained limited to niches of urban consumers seeking good quality, hygiene and product convenience.

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd led noodles with 58% of retail value sales in 2017 due to the continued success of its Knorr noodles brand. Maggi by Nestlé Pakistan Ltd and Shan Shoop by Shaan Foods Ltd followed.

PROSPECTS

Manufacturers communicating product convenience, quality and price differences through promotional campaigns will be an important factor in the future growth of packaged rice in Pakistan. No significant shift from unpackaged rice is expected.

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Samples

Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Pakistan?
What are the major brands in Pakistan?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Pakistan - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 6 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 7 NBO Company Shares of Rice: % Value 2013-2017
Table 8 LBN Brand Shares of Rice: % Value 2014-2017
Table 9 NBO Company Shares of Pasta: % Value 2013-2017
Table 10 LBN Brand Shares of Pasta: % Value 2014-2017
Table 11 NBO Company Shares of Noodles: % Value 2013-2017
Table 12 LBN Brand Shares of Noodles: % Value 2014-2017
Table 13 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 14 Distribution of Rice by Format: % Value 2012-2017
Table 15 Distribution of Pasta by Format: % Value 2012-2017
Table 16 Distribution of Noodles by Format: % Value 2012-2017
Table 17 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Pakistan - Company Profiles

Guard Agricultural Research & Services (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Guard Agricultural Research & Services (Pvt) Ltd: Key Facts
Summary 2 Guard Agricultural Research & Services (Pvt) Ltd: Competitive Position 2017

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Urbanisation and a good economic performance drive growth of packaged food

Inflation is lower than earlier in the review period

Competitive environment remains concentrated

Distribution shares of hypermarkets and supermarkets continue to rise

Inflation and taxes are expected to keep manufacturers’ margins under pressure

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2012-2017
Table 26 Sales of Packaged Food by Category: Value 2012-2017
Table 27 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 28 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 29 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 30 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 31 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 32 Distribution of Packaged Food by Format: % Value 2012-2017
Table 33 Distribution of Packaged Food by Format and Category: % Value 2017
Table 34 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 35 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Rice, Pasta and Noodles in Pakistan

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Table of Contents

Rice, Pasta and Noodles in Pakistan - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Rice, Pasta and Noodles in Pakistan - Company Profiles

Guard Agricultural Research & Services (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Urbanisation and a good economic performance drive growth of packaged food

Inflation is lower than earlier in the review period

Competitive environment remains concentrated

Distribution shares of hypermarkets and supermarkets continue to rise

Inflation and taxes are expected to keep manufacturers’ margins under pressure

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

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