Rice is one of the most important staple foodstuffs in the typical Pakistani diet, and it is expected to record a strong performance across the forecast period. Although the category is very mature in Pakistan, with rice already consumed by the majority of local consumers, economic development, urbanisation and an increase in purchasing power are expected to see the demand for rice increase in the coming years.
With competition in rice, pasta and noodles expected to intensify over the forecast period, the category’s leading players will turn to innovation and new product development as a way of remaining competitive. Within packaged food, consumer demand is generally shifting towards healthier options, including gluten-free and high-fibre varieties, and these are expected to become increasingly visible on retailers’ shelves in the coming years.
With many local consumers now valuing the convenience offered by online shopping, it is very likely that sales of rice, pasta and noodles via e-commerce will register strong growth in the years ahead. Pakistanis are also interested in the wider variety of products that are available online, including notably premium and value-added products with a niche positioning, which are not always available in stores.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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