Some of the players operating in noodles are working hard to change the image of these products as being highly processed and full of additives. For example, Mars Petcare & Food France has launched an organic range of plain noodles under its leading Suzi-Wan brand which contains no additives.
With consumers becoming increasingly health conscious there is expected to be a growing interest in new and potentially more healthy options across rice, pasta and noodles. For instance, Panzani has launched a new range of wholemeal pasta which has been specially developed to taste like ‘normal’ pasta.
Chilled pasta saw strong growth over the review period in retail volume terms and it was one of the only categories to have seen sustained growth in 2020, 2021 and 2022. Chilled pasta enables consumers to prepare fresh and indulgent pasta dishes at home but with minimal effort.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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