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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Vietnam

38 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2017, many Vietnamese, especially in first-tier cities such as Ho Chi Minh City and Hanoi, began to favour instant noodle cups. The going-solo trend and the rising demand for convenience were the key drivers for the good performance of instant noodle cups. Moreover, the rapid development of convenience stores which also offer free hot water and seats for consumers in their outlets was another main factor supporting the growing preference for instant noodle cups. To meet this trend, manufacturers introduced many new instant noodle cups. For example, Acecook Vietnam launched Handy Hao Hao in three flavours, including spicy, sour shrimp and chicken stew with lotus seeds and minced pork with pumpkin in attractive and slim board tubs. It also introduced Wakame in two different flavours including miso and sesame seeds and seaweed. These flavours were in line with the rising trend towards Japanese culture and cuisine in the country.

COMPETITIVE LANDSCAPE

Acecook Vietnam continued to lead rice, pasta and noodles in the country with a 24% retail value share in 2017. The company enjoys many competitive advantages such as its long history in the country, its nationwide distribution network and affordable prices. Moreover, in 2017, the player was active in launching new product developments, especially in instant noodle cups such as Handy Hao Hao and Wakame, meeting the growing preference for these products. However, over the review period, it witnessed a gradual decline in its retail value share mainly due to more intense competition, especially from other leading players such as Uniben and Masan Consumer Corp.

PROSPECTS

Rising consumer awareness of food safety and hygiene is expected to remain one of the most popular trends in rice, pasta and noodles during the forecast period. In fact, food scandals and the activities of the government in educating consumers to avoid unsafe food products over the review period are expected to encourage shoppers to be more cautious when purchasing unbranded and unpackaged products, including rice, pasta and noodles. Moreover, many consumers in large cities may still believe that unbranded and unpackaged rice and noodles available in traditional distribution channels are unhealthy due to unsafe substances such as oxalic acid and tinopal. Consequently, consumers are likely to become more willing to pay for branded and packaged rice, pasta and noodles.

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Samples

Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Vietnam?
What are the major brands in Vietnam?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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