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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Vietnam

Nov 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling of rice and noodles during the pandemic as these products are integral in Vietnamese cuisine

Rice is a must-have staple in Vietnamese cuisine and is consumed by most people on a daily basis. As such, rice-based products remained on trend at the end of the review period with rice-based products being popular local ingredients in dishes such as Ph?, Bún Bò Hu? or H? Ti?u.

Popularity of domestic packaged rice continues to rise as government exercises more control over rice production to ensure food security and improve the quality of packaged rice

In 2019, the majority of the rice consumed domestically was sold unpackaged in stores from rice that was grown and harvested for consumption in rural areas. However, out of concern for food security, and because rice exportation is important to the local economy, the government had taken strict steps to control rice farming, rural development and agricultural management.

Premiumisation is driving category value growth

In 2019, premiumisation was driving growth of rice, pasta and noodles in Vietnam, as improved income buttressed the demand. Indeed, premiumisation helped instant noodles recover after a period of some stagnancy.

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Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Vietnam?
What are the major brands in Vietnam?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of rice and noodles during the pandemic as these products are integral in Vietnamese cuisine

Popularity of domestic packaged rice continues to rise as government exercises more control over rice production to ensure food security and improve the quality of packaged rice

Premiumisation is driving category value growth

RECOVERY AND OPPORTUNITIES

Domestic players set to adapt to greater consumer price sensitivity as the category recovers from the economic fallout from the pandemic

Masan diversifies its instant noodle range and strengthens its share while Acecook loses value share

Loc Troi helps rice producers build strong national rice brands domestically and internationally

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 8 NBO Company Shares of Rice: % Value 2016-2020
Table 9 LBN Brand Shares of Rice: % Value 2017-2020
Table 10 NBO Company Shares of Pasta: % Value 2016-2020
Table 11 LBN Brand Shares of Pasta: % Value 2017-2020
Table 12 NBO Company Shares of Noodles: % Value 2016-2020
Table 13 LBN Brand Shares of Noodles: % Value 2017-2020
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 15 Distribution of Rice by Format: % Value 2015-2020
Table 16 Distribution of Pasta by Format: % Value 2015-2020
Table 17 Distribution of Noodles by Format: % Value 2015-2020
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Reduced footfall and supply chain issues cause problems for consumer foodservice operators and packaged food suppliers in 2020
Takeaway and exploration of home delivery provide lifeline for foodservice operators, supporting demand for fresh ingredients
Suppliers must balance ongoing demand from retail with likely upturn in demand through foodservice moving into 2021, although high number of independent operators may remain difficult to reach

Consumer Foodservice

Lockdown encourages foodservice operators to increase takeaway and home delivery options through third party apps
More positive outlook for growth of foodservice outlet numbers from 2021 onwards
Expected return of tourism over forecast period likely to help boost expansion of foodservice while local consumers set to become increasingly discerning in their choices

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Sales of Packaged Food by Category: Value 2015-2020
Table 28 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 30 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 32 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 33 Penetration of Private Label by Category: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format: % Value 2015-2020
Table 35 Distribution of Packaged Food by Format and Category: % Value 2020
Table 36 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Rice, Pasta and Noodles in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling of rice and noodles during the pandemic as these products are integral in Vietnamese cuisine

Popularity of domestic packaged rice continues to rise as government exercises more control over rice production to ensure food security and improve the quality of packaged rice

Premiumisation is driving category value growth

Samples

Overview

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Table of Contents

Rice, Pasta and Noodles in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of rice and noodles during the pandemic as these products are integral in Vietnamese cuisine

Popularity of domestic packaged rice continues to rise as government exercises more control over rice production to ensure food security and improve the quality of packaged rice

Premiumisation is driving category value growth

RECOVERY AND OPPORTUNITIES

Domestic players set to adapt to greater consumer price sensitivity as the category recovers from the economic fallout from the pandemic

Masan diversifies its instant noodle range and strengthens its share while Acecook loses value share

Loc Troi helps rice producers build strong national rice brands domestically and internationally

CATEGORY DATA

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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