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Learn moreNov 2020
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Rice is a must-have staple in Vietnamese cuisine and is consumed by most people on a daily basis. As such, rice-based products remained on trend at the end of the review period with rice-based products being popular local ingredients in dishes such as Ph?, Bún Bò Hu? or H? Ti?u.
In 2019, the majority of the rice consumed domestically was sold unpackaged in stores from rice that was grown and harvested for consumption in rural areas. However, out of concern for food security, and because rice exportation is important to the local economy, the government had taken strict steps to control rice farming, rural development and agricultural management.
In 2019, premiumisation was driving growth of rice, pasta and noodles in Vietnam, as improved income buttressed the demand. Indeed, premiumisation helped instant noodles recover after a period of some stagnancy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rice, Pasta and Noodles in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.