Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Vietnam

38 pages, Nov 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2017, many Vietnamese, especially in first-tier cities such as Ho Chi Minh City and Hanoi, began to favour instant noodle cups. The going-solo trend and the rising demand for convenience were the key drivers for the good performance of instant noodle cups. Moreover, the rapid development of convenience stores which also offer free hot water and seats for consumers in their outlets was another main factor supporting the growing preference for instant noodle cups. To meet this trend, manufacturers introduced many new instant noodle cups. For example, Acecook Vietnam launched Handy Hao Hao in three flavours, including spicy, sour shrimp and chicken stew with lotus seeds and minced pork with pumpkin in attractive and slim board tubs. It also introduced Wakame in two different flavours including miso and sesame seeds and seaweed. These flavours were in line with the rising trend towards Japanese culture and cuisine in the country.

COMPETITIVE LANDSCAPE

Acecook Vietnam continued to lead rice, pasta and noodles in the country with a 24% retail value share in 2017. The company enjoys many competitive advantages such as its long history in the country, its nationwide distribution network and affordable prices. Moreover, in 2017, the player was active in launching new product developments, especially in instant noodle cups such as Handy Hao Hao and Wakame, meeting the growing preference for these products. However, over the review period, it witnessed a gradual decline in its retail value share mainly due to more intense competition, especially from other leading players such as Uniben and Masan Consumer Corp.

PROSPECTS

Rising consumer awareness of food safety and hygiene is expected to remain one of the most popular trends in rice, pasta and noodles during the forecast period. In fact, food scandals and the activities of the government in educating consumers to avoid unsafe food products over the review period are expected to encourage shoppers to be more cautious when purchasing unbranded and unpackaged products, including rice, pasta and noodles. Moreover, many consumers in large cities may still believe that unbranded and unpackaged rice and noodles available in traditional distribution channels are unhealthy due to unsafe substances such as oxalic acid and tinopal. Consequently, consumers are likely to become more willing to pay for branded and packaged rice, pasta and noodles.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Vietnam?
What are the major brands in Vietnam?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Rice, Pasta and Noodles in Vietnam - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2012-2017
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 8 NBO Company Shares of Rice: % Value 2013-2017
Table 9 LBN Brand Shares of Rice: % Value 2014-2017
Table 10 NBO Company Shares of Pasta: % Value 2013-2017
Table 11 LBN Brand Shares of Pasta: % Value 2014-2017
Table 12 NBO Company Shares of Noodles: % Value 2013-2017
Table 13 LBN Brand Shares of Noodles: % Value 2014-2017
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 15 Distribution of Rice by Format: % Value 2012-2017
Table 16 Distribution of Pasta by Format: % Value 2012-2017
Table 17 Distribution of Noodles by Format: % Value 2012-2017
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Vietnam - Company Profiles

Masan Consumer Corp in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Masan Consumer Corp: Key Facts
Summary 2 Masan Consumer Corp: Operational Indicators
Summary 3 Masan Consumer Corp: Competitive Position 2017

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food posts slightly higher current value growth in 2017

Higher overall demand and busy lifestyles boost sales of convenience products

Multinational players continue to characterise packaged food in Vietnam

Modern channels continue to record the best performances in 2017

A positive outlook for packaged food products

KEY TRENDS AND DEVELOPMENTS

Green tea flavour becomes more popular within snacks in Vietnam

Outlook

Outstanding government activities in 2016-2017

Outlook

The blurring of classifications begins to appear within packaged food in Vietnam

Outlook

Internet retailing plays a more important role in 2016-2017

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2012-2017
Table 27 Sales of Packaged Food by Category: Value 2012-2017
Table 28 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 29 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 30 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 31 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 32 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 33 Penetration of Private Label by Category: % Value 2012-2017
Table 34 Distribution of Packaged Food by Format: % Value 2012-2017
Table 35 Distribution of Packaged Food by Format and Category: % Value 2017
Table 36 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 37 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Rice, Pasta and Noodles in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Rice, Pasta and Noodles in Vietnam - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Rice, Pasta and Noodles in Vietnam - Company Profiles

Masan Consumer Corp in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food posts slightly higher current value growth in 2017

Higher overall demand and busy lifestyles boost sales of convenience products

Multinational players continue to characterise packaged food in Vietnam

Modern channels continue to record the best performances in 2017

A positive outlook for packaged food products

KEY TRENDS AND DEVELOPMENTS

Green tea flavour becomes more popular within snacks in Vietnam

Outstanding government activities in 2016-2017

The blurring of classifications begins to appear within packaged food in Vietnam

Internet retailing plays a more important role in 2016-2017

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports