Pasta registered negative sales growth in 2019 and there was no single reason that can be identified as the reason for this. Indeed, numerous influences on sales growth have resulted in pasta struggling to register positive sales growth in recent years.
Rice and noodles each continued to register positive sales growth in 2019, with both categories significantly outperforming pasta. This strong growth was supported primarily by the ongoing increases being seen in the numbers of Asian people among the Canadian population.
2019 saw increasing numbers of Canadian consumers focusing more on plant-based sources of protein as they sought to improve their overall health by paying more attention to their diets. It is becoming increasingly well-known that wheat and rice can be useful sources of protein as well as being rich in carbohydrates and this has motivated many people to seek to improve their consumption of rice, pasta and noodles to support their plant-based protein intake.
Catelli Foods Corp remained the strong leader in rice, noodles and pasta in 2019. Catelli Foods Corp has an unassailable position in pasta due to its significant presence in both chilled pasta and dried pasta with its two popular brands Catelli and Olivieri.
2019 saw Mars Canada maintain its strong leading position in rice with the iconic brand Uncle Ben’s. This remains by far Canada’s most widely distributed rice brand and it is available in all mainstream distribution channels.
With the low-carbohydrate diet trend unlikely to diminish significantly during the forecast period, vegetable-based alternatives to standard rice, pasta and noodles are likely to continue seeing rising consumer interest. Already towards the end of the review period, smaller brands were emerging with these types of products, including notably the Zeroodle brand of noodle and pasta alternatives made from beans or shirataki.
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Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Canada with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.