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Rice, Pasta and Noodles in
Canada

Country Report

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Executive Summary

Nov 2019
PROSPECTS
Various trends contribute to the negative growth registered in pasta in 2019

Pasta registered negative sales growth in 2019 and there was no single reason that can be identified as the reason for this. Indeed, numerous influences on sales growth have resulted in pasta struggling to register positive sales growth in recent years.

Rice and noodles outperform pasta due to Canada’s burgeoning Asian population

Rice and noodles each continued to register positive sales growth in 2019, with both categories significantly outperforming pasta. This strong growth was supported primarily by the ongoing increases being seen in the numbers of Asian people among the Canadian population.

Pasta, rice and noodles benefits from rising demand for plant-based protein

2019 saw increasing numbers of Canadian consumers focusing more on plant-based sources of protein as they sought to improve their overall health by paying more attention to their diets. It is becoming increasingly well-known that wheat and rice can be useful sources of protein as well as being rich in carbohydrates and this has motivated many people to seek to improve their consumption of rice, pasta and noodles to support their plant-based protein intake.

COMPETITIVE LANDSCAPE
Catelli Foods Corp remains the leading player due to its strong position in pasta

Catelli Foods Corp remained the strong leader in rice, noodles and pasta in 2019. Catelli Foods Corp has an unassailable position in pasta due to its significant presence in both chilled pasta and dried pasta with its two popular brands Catelli and Olivieri.

Uncle Ben’s remains the leading name in rice

2019 saw Mars Canada maintain its strong leading position in rice with the iconic brand Uncle Ben’s. This remains by far Canada’s most widely distributed rice brand and it is available in all mainstream distribution channels.

Low-carbohydrate alternatives set to gain ground in rice past and noodles

With the low-carbohydrate diet trend unlikely to diminish significantly during the forecast period, vegetable-based alternatives to standard rice, pasta and noodles are likely to continue seeing rising consumer interest. Already towards the end of the review period, smaller brands were emerging with these types of products, including notably the Zeroodle brand of noodle and pasta alternatives made from beans or shirataki.

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Rice, Pasta and Noodles in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Rice, Pasta and Noodles in Canada?
  • What are the major brands in Canada?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Rice, Pasta and Noodles in Canada - Category analysis

HEADLINES

PROSPECTS

Various trends contribute to the negative growth registered in pasta in 2019
Rice and noodles outperform pasta due to Canada’s burgeoning Asian population
Pasta, rice and noodles benefits from rising demand for plant-based protein

COMPETITIVE LANDSCAPE

Catelli Foods Corp remains the leading player due to its strong position in pasta
Uncle Ben’s remains the leading name in rice
Low-carbohydrate alternatives set to gain ground in rice past and noodles

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 8 NBO Company Shares of Rice: % Value 2015-2019
Table 9 LBN Brand Shares of Rice: % Value 2016-2019
Table 10 NBO Company Shares of Pasta: % Value 2015-2019
Table 11 LBN Brand Shares of Pasta: % Value 2016-2019
Table 12 NBO Company Shares of Noodles: % Value 2015-2019
Table 13 LBN Brand Shares of Noodles: % Value 2016-2019
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 15 Distribution of Rice by Format: % Value 2014-2019
Table 16 Distribution of Pasta by Format: % Value 2014-2019
Table 17 Distribution of Noodles by Format: % Value 2014-2019
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Moderate growth as population growth and economic stability remain in effect
Subscription-based meal kits give way to home meal kits sold through retail channels
Corporate activity and new launches mark a busy year in packaged food
Internet retailing records strong growth in an otherwise stable retail environment
Moderate positive growth ahead, with economic stability set to meet headwinds

FOODSERVICE

Sales to Foodservice
Slower growth in foodservice volume sales as background trends place pressure on consumer foodservice
The proliferation of home meal replacement kits poses a threat to foodservice sales
Trends in retail and foodservice sales of packaged food expected to coalesce during the forecast period
Consumer Foodservice
Foodservice players must adapt to shifting demand trends as the millennial generation comes of age
Unique menu items and clear positioning become more important as consumers reject the mundane
Desire for economies of scale drive consumer foodservice players to improve their relationships with suppliers
Category Data
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2014-2019
Table 27 Sales of Packaged Food by Category: Value 2014-2019
Table 28 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 29 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 30 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 31 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 32 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 33 Penetration of Private Label by Category: % Value 2014-2019
Table 34 Distribution of Packaged Food by Format: % Value 2014-2019
Table 35 Distribution of Packaged Food by Format and Category: % Value 2019
Table 36 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 37 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources