Noodles is expected to record the most dynamic performance over the forecast period in terms of retail volume growth. Despite per capita consumption of noodles in Mexico being among the highest in Latin America, it is significantly underdeveloped compared to rice and pasta.
The competitive landscape of rice, pasta, and noodles in Mexico has shown no significant changes in terms of retail value share in 2023, although leading brands are losing some ground to private label, with a similar trend expected in the short term. While traditional brands such as Maruchan and La Moderna will likely maintain their leading positions in the category in the coming years, private label options from major retailers, mainly chains such as Walmart and discounters including Bodega Aurrera, are experiencing solid growth due to their competitive pricing and improving quality.
While Mexican consumers making in-person visits to grocery retailers is part of the local culture, the pandemic pushed many of them to try online grocery shopping, and this habit remains relevant, with e-commerce gaining further ground in 2023. There is potential for further sales over the forecast period due to the convenience of having bulky products delivered to consumers’ homes.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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