Since rice is a major component of the local diet, consumption rates are unlikely to spike in the forecast period. Nonetheless, population growth, affordability and the development of health and wellness products can be expected to continue to push good retail volume and value (constant 2022 prices) growth.
New flavours and packaging are expected to be among the growth drivers in the forecast period. Introducing new variants in terms of both flavours and packaging has become a common way for noodle players in Indonesia to stimulate demand.
Digital marketing is expected to remain a key and dynamic marketing strategy in 2022 and beyond as an increasing number of Indonesian consumers already look for product information online before making purchases (either online or offline). Having a good presence online is perceived to be increasingly beneficial to a brand or product’s performance.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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