As the impact of COVID-19 continues to subside over the forecast period, demand for staple foods including pasta is set to normalise as consumers return to their old pre-pandemic lifestyles. After the steep volume decline seen in 2022 it is expected that pasta will see return to growth from 2023 with steady growth being projected across the forecast period.
With pasta already being a relatively mature category players will likely need to find new ways of expanding their target audience. For instance, there are growing health concerns surrounding gluten consumption which has led to the growing popularity of pasta products made from legumes (eg lentils).
While pasta consumption is very much entrenched in the dietary habits of Austrian consumers, there is a growing trend towards experimenting with more global dishes, which provides potential for the growth of noodles. These products are largely associated with Asian dishes, and some consumers have started replacing pasta with noodle dishes occasionally.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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