Rice, pasta and noodles are set to showcase volume growth from 2023 to 2024, driven by chilled pasta, dried pasta and rice. Such products represent simplicity and ease of preparation and are perceived as healthy packaged food – all factors which are important for Irish consumers.
Across the coming years, Irish consumers will seek high-quality, healthy, protein-rich meals, including rice and pasta, to justify purchasing ready-made products rather than making them at home. Nevertheless, these consumers will also search for easily available products at affordable pricing – improving sales and the share of private label over the forecast period, especially due to wide distribution of private label offerings.
With the continuous pressure demanding higher quality, noodles will have issues maintaining their high sales over the forecast period. Meanwhile, pasta and rice will successfully battle with another main Irish side dish, potatoes, both frozen and chilled ones, as Irish consumers will widen their cooking skills and experiment with foreign cuisines to a wider degree.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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