Rice pasta and noodles will maintain a similar rate of growth in retail volume and value terms as the review period. Consumer demand for these important staple foods is set to remain significant as they are used in many dishes.
While rice is set to see growth slowdown over the forecast period, pasta is set to accelerate and outperform all other ranges. Chilled pasta will see success as consumer preference for fresher and better tasting pasta is set to foster sales.
After the initial spike in demand, consumer demand for instant noodles is set to stall as the temporary saturation of this category stifles growth. No doubt, instant noodles have been a life saver for many budget strapped consumers, but there are many alternatives such as cheap dried soup, which includes instant soup.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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