In 2022, pasta witnessed the fastest retail volume and current value growth as Estonians enjoy eating pasta and find it extremely easy to cook. Retail pasta products are also more affordable than pasta dishes in foodservice outlets and so Estonians are more inclined to purchase the former.
Rice is reporting positive retail volume growth in 2022 due to the more frequent usage of rice for cooking. Producers are taking care to position rice as a healthy and easy to cook product with products such as Wordline OU’s steamed rice product developed to retain more vitamins when cooked.
In 2022, Industria Agricola Carredana SA de CV leads rice, pasta and noodles thanks to the continued success and wide assortment of products from its leading brand Panzani. The company also has the advantage of a line of gluten-free pasta and pasta made from organic flour first introduced in 2019.
Dried pasta will show the fastest volume and value growth in the forthcoming years. Estonians have access to a wide variety of pasta at various price points from the cheapest to the most expensive of durum wheat.
Rice is expected to witness the second-fastest growth over the forecast period. Steamed and unpolished white rice is in high demand since it is cheap and longer lasting than other rice.
In the foodservice channel, plain noodles will show the fastest growth over the forecast period. This is connected to the growing popularity of Asian cuisine in Estonia, which is now represented in almost every catering establishment.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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