Rice, pasta and noodles is expected to show fairly robust growth over the forecast period, underpinned by the staple nature of such products in local diets and year-on-year population increases. Rice and pasta in particular will continue to be seen as important sources of carbohydrates, being filling and inexpensive, particularly in the case of low income consumers who cannot afford to buy meat or chicken on a regular basis.
Consumers will continue to gravitate towards larger pack sizes, due to their better price-to-size ratios. This will be especially notable in rice, due to the frequency of usage.
The leading players in rice, pasta and noodles are increasingly focusing on social media as their primary advertising channel. By doing so, they are making a virtue out of necessity, as shrinking profit margins are making it increasingly difficult for them to afford more expensive advertising media, particularly television.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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