Executive Summary

Nov 2019
PROSPECTS
Plain noodles benefiting from innovation

Plain noodles was the most dynamic noodles category in 2019 as it benefited from an increasingly diverse product offer. Manufacturers of plain noodles are increasingly targeting the demand for health-orientated products with functional and low carb offerings, for example.

Instant noodles see growth driven by premiumisation

Instant noodles continued to see value sales rise in 2019, having registered decline in the early part of the review period partly resulting from competition from online delivery services. The strong performance of mid-to-premium products underpinned the upturn in instant noodles sales towards the end of the review period as the category took advantage of the rising demand for health-orientated and premium products.

Rice being replaced by alternative products

The increasing influence of Western diets and the ongoing low card trend are acting as obstacles to the further development of rice in the Chinese market. Volumes are expected to stagnate over the forecast period, as rice, regarded as a refined grain, is replaced by alternatives such as sweet potato, as well as other grains and cereals, which can both fill the stomach and offer wellbeing benefits such as enhancing intestinal movements and lowering blood sugar and cholesterol.

COMPETITIVE LANDSCAPE
Leader moves upmarket

Ting Hsin International Group remained the leading player in rice, pasta and noodles in 2019 thanks to its strong lead in instant noodles. The company’s market-leading brand, Master Kong, is at the forefront of the premiumisation trend.

Kemen Noodle sees strong growth

The leading company in plain noodles, Kemen Noodle Mfg Co Ltd, was the fastest-growing major player in rice, pasta and noodles in 2019. The company benefited from the fact that the new capacity at its Henan Province facility was put into operation and its successful expansion into lower-tier cities with mid-to-low priced products to cater to the shift from unpackaged to packaged products.

Opportunities for foreign brands

Domestic brands continue to dominate in rice, pasta and noodles. However, foreign brands offering novel and exotic products can still find room to grow, especially as demand moves upmarket.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Rice, Pasta and Noodles in China?
  • What are the major brands in China?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Rice, Pasta and Noodles in China - Category analysis

HEADLINES

PROSPECTS

Plain noodles benefiting from innovation
Instant noodles see growth driven by premiumisation
Rice being replaced by alternative products

COMPETITIVE LANDSCAPE

Leader moves upmarket
Kemen Noodle sees strong growth
Opportunities for foreign brands

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 8 NBO Company Shares of Rice: % Value 2015-2019
Table 9 LBN Brand Shares of Rice: % Value 2016-2019
Table 10 NBO Company Shares of Pasta: % Value 2015-2019
Table 11 LBN Brand Shares of Pasta: % Value 2016-2019
Table 12 NBO Company Shares of Noodles: % Value 2015-2019
Table 13 LBN Brand Shares of Noodles: % Value 2016-2019
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 15 Distribution of Rice by Format: % Value 2014-2019
Table 16 Distribution of Pasta by Format: % Value 2014-2019
Table 17 Distribution of Noodles by Format: % Value 2014-2019
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

Urbanisation shaping demand trends
Health-awareness increasingly manifested in demand for natural products
Competitive environment favouring major brand manufacturers
Demand for convenience driving foodservice and shaping retail innovation
Ongoing growth but with notable constraints

FOODSERVICE

Sales to Foodservice
Pressure to deliver quick but standardised food boosts demand for packaged products
Brand manufacturers increasingly looking to retail
Substitutes for milk performing well in foodservice
Consumer Foodservice
Growing emphasis on food innovation
Exposure through foodservice has the potential to boost retail sales
Blurring of distinctions between consumer foodservice and retail

CATEGORY DATA

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2014-2019
Table 27 Sales of Packaged Food by Category: Value 2014-2019
Table 28 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 29 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 30 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 31 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 32 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 33 Penetration of Private Label by Category: % Value 2014-2019
Table 34 Distribution of Packaged Food by Format: % Value 2014-2019
Table 35 Distribution of Packaged Food by Format and Category: % Value 2019
Table 36 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 37 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources