Instant noodles is expected to see a return to more moderate retail volume and current value growth in the forecast period, with the impact of the pandemic becoming more controllable, and less stockpiling expected amongst consumers. However, growth is likely to be slow, driven mainly by health-oriented product innovations and associated premiumisation.
Although manufacturers of instant noodles have been following the wellness trend and launching healthier and more nutritious high-priced products which are not fried, demand for instant noodles is still expected to be hampered by the fact that consumers are shifting to ready meals and quick recipe kits for reasons such as more balanced nutrition, and reduced salt and oil intake. Strong competition from these counterparts is likely to persist for the next few years, due to consumers’ mixed demand for both convenience and health.
E-commerce is set to see solid growth in rice throughout the forecast period, although from a low base. Previously, larger households had been used to purchasing a big bag of rice for the whole family from supermarkets and small local grocers near where they live.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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