As the pandemic disruption has ended, rice, pasta and noodles is expected to return to slow and stable retail and foodservice volume growth, and solid retail current value growth in the forecast period, Dried pasta is expected to maintain especially strong growth momentum for the next five years, approaching a double-digit retail current value CAGR. A driver of growth in this category is expected to be the increasing popularity of Western cuisine amongst Chinese families, such as pasta as an accompaniment to steak.
Feedback from distribution channels is becoming more and more important for the instant noodles category, as it can lead to new business opportunities. Various online platforms have distinct characteristics, attracting different groups of consumers, and thus providing distinct opportunities for brands.
Following the lifting of the lockdown policy and the subsequent waves of Omicron infections, Chinese consumers have placed greater emphasis on maintaining a healthy diet. They are seeking nutritious food options that can aid in their recovery from long-COVID symptoms.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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