Plain noodles was the most dynamic noodles category in 2019 as it benefited from an increasingly diverse product offer. Manufacturers of plain noodles are increasingly targeting the demand for health-orientated products with functional and low carb offerings, for example.
Instant noodles continued to see value sales rise in 2019, having registered decline in the early part of the review period partly resulting from competition from online delivery services. The strong performance of mid-to-premium products underpinned the upturn in instant noodles sales towards the end of the review period as the category took advantage of the rising demand for health-orientated and premium products.
The increasing influence of Western diets and the ongoing low card trend are acting as obstacles to the further development of rice in the Chinese market. Volumes are expected to stagnate over the forecast period, as rice, regarded as a refined grain, is replaced by alternatives such as sweet potato, as well as other grains and cereals, which can both fill the stomach and offer wellbeing benefits such as enhancing intestinal movements and lowering blood sugar and cholesterol.
Ting Hsin International Group remained the leading player in rice, pasta and noodles in 2019 thanks to its strong lead in instant noodles. The company’s market-leading brand, Master Kong, is at the forefront of the premiumisation trend.
The leading company in plain noodles, Kemen Noodle Mfg Co Ltd, was the fastest-growing major player in rice, pasta and noodles in 2019. The company benefited from the fact that the new capacity at its Henan Province facility was put into operation and its successful expansion into lower-tier cities with mid-to-low priced products to cater to the shift from unpackaged to packaged products.
Domestic brands continue to dominate in rice, pasta and noodles. However, foreign brands offering novel and exotic products can still find room to grow, especially as demand moves upmarket.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rice, Pasta and Noodles in China market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.