Rice, Pasta and Noodles in Dominican Republic

PROSPECTS

Pasta and noodles continue to outpace rice in growth terms in 2019

Rice accounts for the vast majority of sales in this category as it is an integral part of Dominican culture. Rice is typically consumed daily, accompanied by beans and meat.

Noodles continues to see growth and innovation

New flavours have been launched in noodles by domestic player César Iglesias, including sancocho (a type of traditional local meat stew) and costilla ahumada (smoked ribs). Its products have an advantage over those of international players in terms of flavours that appeal to the local palate and prices that are much lower when compared to Nissin or Maruchan.

César Iglesias taps into the health and wellness trend with its wholegrain pasta

Local player César Iglesias launched a wholegrain version of its Del César pasta over the review period. The product appeals to those consumers seeking healthier pasta alternatives and emphasises the product’s fibre content.

COMPETITIVE LANDSCAPE

Private label making gains in rice, which continues to be led by Font Gamundi

No major changes were seen in rice, with Font Gamundi continuing to lead the category. The company has been successful for many years thanks to its broad distribution throughout the country across modern and traditional retail channels, as well as its segmentation through its La Garza and El Molino brands.

Maruchan leads noodles, with César Iglesias making gains

Noodles, which continues to enjoy strong growth thanks to its attraction to consumers of all ages, is led by the Maruchan brand from Toyo Suisan Kaisha. The shelf stable nature of this brand’s products facilitates their distribution across multiple channels.

Local players lead in pasta

La Dominicana Industrial’s Princesa remains the best-selling brand in pasta, followed by Molinos del Ozama’s Milano, with both being manufactured locally. Molinos del Ozama also has the Ricos and Milanesa brands.

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