Retail volume sales of rice, pasta and noodles are expected to record a slower growth between 2023 and 2028, relative to the review period. This is, however, partly due to the extraordinarily high rate of growth registered in 2020, due to the shift to a home-based lifestyle.
With better economic prospects on the horizon, there is potential for launching products with a health and wellness positioning across the category. For example, incumbent players may be encouraged to develop high-protein pasta and more wholegrain, black and red rice varieties since these are increasingly sought after in e-commerce, but as yet, are only offered by smaller independent players.
The forecast period is likely to see the further internationalisation of flavours for instant noodles, due to the proliferation of Japanese and Korean products. Local players such as Monde Nissin may add a wider variety of Filipino flavours to enhance their portfolios and potentially expand their consumer base.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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