Private label lines have long had a very strong presence in rice and pasta in Portugal due to their attractive price/quality ratios. Indeed, they claimed a slightly larger retail value share than branded products in rice throughout the review period.
Corporate social responsibility (CSR) programmes and efforts to improve sustainability credentials will remain key pillars of marketing strategies for rice, pasta and noodles producers over the forecast period. Moreover, greater crossover between these trends is expected, in that companies will increasingly seek to ensure their CSR activities are also environmentally friendly.
The trend towards healthier eating habits in Portugal is especially visible among young adults. Accordingly, this demographic will continue to be a key target for health-oriented innovations in rice, pasta and noodles over the forecast period.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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