Being in a challenging situation regarding profit and loss margins, leading brand Mama is diversifying to release more premium lines with higher price points. Rather than increasing the selling price for basic products, companies are seeking to resolve the issue this way instead.
In early 2021, Thai conglomerate Charoen Pokphand Group changed the name of its Tesco stores in Thailand and Malaysia to Lotus's, following the Group’s takeover of Tesco in 2020. With the change, the Tesco brand, which expanded into Southeast Asia in the 1990s, started to disappear from the region.
Domestic competitors continue to lead rice, noodles and pasta, with the Mama brand from Thai President Foods Public Co Ltd in the overall lead and also topping the list in noodles, and the Royal Umbrella brand from CP Intertrade Co Ltd leading rice. That said, international players also hold a presence in the category, such as seen in the areas of Western staples such as pasta – as seen with the brand Agnesi (from Colussi Group SpA) topping the list.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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