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Rice, Pasta and Noodles in Thailand

November 2022
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Rice, Pasta and Noodles industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Rice, Pasta and Noodles in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Rice, Pasta and Noodles in Thailand?
  • Which are the leading brands in Rice, Pasta and Noodles in Thailand?
  • How are products distributed in Rice, Pasta and Noodles in Thailand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Rice, Pasta and Noodles in Thailand - Category analysis

KEY DATA FINDINGS

Price surges in rice caused by supplies issues in addition to geopolitical unrest and global inflation
Instant noodles see price hikes – despite the government’s ban
Recovery in travel and tourism helps to boost sales through foodservice
Mama brand enjoys greater margins from new products, to help balance its profit and loss
Rebranded Lotus’s comes with new brand image and growth opportunities
Clear audience targets are set by international and domestic players alike
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 8 NBO Company Shares of Rice: % Value 2018-2022
Table 9 LBN Brand Shares of Rice: % Value 2019-2022
Table 10 NBO Company Shares of Pasta: % Value 2018-2022
Table 11 LBN Brand Shares of Pasta: % Value 2019-2022
Table 12 NBO Company Shares of Noodles: % Value 2018-2022
Table 13 LBN Brand Shares of Noodles: % Value 2019-2022
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 15 Distribution of Rice by Format: % Value 2017-2022
Table 16 Distribution of Pasta by Format: % Value 2017-2022
Table 17 Distribution of Noodles by Format: % Value 2017-2022
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027

Staple Foods in Thailand - Industry Overview

Staple foods in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for staple foods?
Table 22 Sales of Staple Foods by Category: Volume 2017-2022
Table 23 Sales of Staple Foods by Category: Value 2017-2022
Table 24 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 25 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 27 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 28 Penetration of Private Label by Category: % Value 2017-2022
Table 29 Distribution of Staple Foods by Format: % Value 2017-2022
Table 30 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 31 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Rice, Pasta and Noodles

    • Chilled Noodles
    • Frozen Noodles
      • Instant Noodle Cups
      • Instant Noodle Pouches
    • Plain Noodles
    • Chilled Pasta
    • Dried Pasta
  • Rice

Rice, Pasta and Noodles

This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.

See All of Our Definitions
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This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.

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