Following the steep rise in retail current value sales of rice, pasta and noodles in 2022, the category is expected to witness much slower value growth during the forecast period. Much of this growth will come from pasta and rice, whilst noodles with see value sales decline.
A consequence of the health and wellness trend, consumers are increasingly wary of consuming gluten and refined carbohydrates in general, which will hinder future retail volume growth. In response, pasta manufacturers are continuously experimenting with healthier flours, such as whole wheat flour, buckwheat flour and lentil flour.
The level of competition faced by brands from private label in rice, pasta and noodles is set to intensify as the German discounter Lidl builds its business in Latvia. The entry of SPAR is also likely to raise the competitive stakes in private label.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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