The main competition within rice, pasta and noodles is linked to pricing, with leading players lowering their unit prices through promotional activity to maintain sales among price-sensitive consumers. In addition, private label players are offering similar ranges by addressing the leading trends whilst maintaining more affordable options.
Instant noodles has become an increasingly popular meal or snack option among all income groups in South Africa, with these products offering a quick and convenient meal option. With a long shelf life, these products are ideal to stock up on when promoted.
While the global pandemic saw many consumers cooking at home out of necessity, this is also more affordable compared with buying ready meals or takeaway. When consumers were confined to their homes during 2020, they also rediscovered the convenience of leftovers, which offer a convenient lunch for the following day.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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