The rising convenience and health trends will continue to be the main drivers of rice, pasta and noodles over the forecast period. In the aftermath of the pandemic, Swedish consumers are living increasingly hectic lifestyles and thus seeking ever more convenient food options.
Private label already accounts for a significant share in all rice, pasta and noodle categories and is likely to continue growing its share in the forecast period despite the already very high sales. Thus, despite the premiumisation trend, all three categories are expected to register a growing private label share in the coming years.
The continued interest in exotic, mainly Asian, cuisines will remain one of the main drivers of noodles and rice over the forecast period. Brands such as Santa Maria have targeted Swedes’ growing interest in Asian dishes with options such as egg noodles, rice noodles and whole wheat noodles.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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