Having seen its performance bolstered by the unusual conditions prevailing in 2021 and 2022, the overall noodles category is expected to see a less dramatic stagnant performance during the forecast period. Amongst all noodles categories, instant noodles, in particular, is set to see declining volumes over the forecast period.
Like noodles, the rice category is expected to see a decline in retail volume sales over the forecast period. Not only is demand expected to fall back to pre-COVID-19 levels, the low carb diet trend and strong competition from ready meals and other staple categories are also serving to lower demand for rice.
Since the outbreak of COVID-19, supermarkets, especially PX Mart, has become one of the most frequented grocery shopping channels. Not only has the instant noodle pouches category benefited from home seclusion and home quarantines, but there is also growing shelf space for instant noodle cups in supermarkets, offering consumers a wider selection of different product types.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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