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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Turkey

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 stockpiling to drive dramatic growth in rice, pasta and noodles as consumers stock up on essential foods

During the COVID-19 pandemic, consumer stockpiling is expected to lead to dramatic volume and value growth in rice, pasta and noodles in 2020. As a result of the outbreak of COVID-19, consumers, knowing they will have fewer opportunities to go shopping, stockpiled essential and long-lasting food items such as rice and pasta.

Noodles supported by foodservice closures as consumers recreate their favourite meals at home

COVID-19 is also expected to lead to a significant increase in retail value and volume sales of noodles in 2020. This is because foodservice outlets remained closed for an extended period of time, and so consumers sought to recreate their favourite noodle dishes at home.

Private label to increase share as Turkish consumers seek cheaper options

Private label has a particularly strong presence in rice and is continuing to gain value share within pasta, resulting in the expected leadership of BIM Birlesik Magazacilik in 2020 which offers its Bim line and benefits from its owner’s expanding distribution network, allowing it to reach a wider audience. Many Turkish consumers are price-sensitive when it comes to rice and pasta as they are staple products that they frequently use in their cooking; they therefore appreciate the lower prices offered by discounters and other grocery retailers through their private label lines, particularly in light of an economic slowdown and rising inflation.

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Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Turkey?
What are the major brands in Turkey?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stockpiling to drive dramatic growth in rice, pasta and noodles as consumers stock up on essential foods

Noodles supported by foodservice closures as consumers recreate their favourite meals at home

Private label to increase share as Turkish consumers seek cheaper options

RECOVERY AND OPPORTUNITIES

Consumer buying habits to return to normal as effects of COVID-19 subside

Urbanisation to drive demand for rice, pasta and noodles

Instant noodles set to grow thanks to growing distribution networks

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 8 NBO Company Shares of Rice: % Value 2016-2020
Table 9 LBN Brand Shares of Rice: % Value 2017-2020
Table 10 NBO Company Shares of Pasta: % Value 2016-2020
Table 11 LBN Brand Shares of Pasta: % Value 2017-2020
Table 12 NBO Company Shares of Noodles: % Value 2016-2020
Table 13 LBN Brand Shares of Noodles: % Value 2017-2020
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 15 Distribution of Rice by Format: % Value 2015-2020
Table 16 Distribution of Pasta by Format: % Value 2015-2020
Table 17 Distribution of Noodles by Format: % Value 2015-2020
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Drop in tourism during COVID-19 crisis leads to slump in sales to foodservice
Foodservice loses the lunch crowd as consumers continue to work from home
Companies seek to offset foodservice losses by boosting retail sales during COVID-19 pandemic

Consumer Foodservice

Developments in takeaway and delivery services support large companies and fast food outlets
Despite takeaway services, dairy will suffer from the café closures
Transportation and tourism key factors in determining consumers’ access to foodservice outlets

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Sales of Packaged Food by Category: Value 2015-2020
Table 28 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 30 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 32 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 33 Penetration of Private Label by Category: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format: % Value 2015-2020
Table 35 Distribution of Packaged Food by Format and Category: % Value 2020
Table 36 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Rice, Pasta and Noodles in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 stockpiling to drive dramatic growth in rice, pasta and noodles as consumers stock up on essential foods

Noodles supported by foodservice closures as consumers recreate their favourite meals at home

Private label to increase share as Turkish consumers seek cheaper options

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stockpiling to drive dramatic growth in rice, pasta and noodles as consumers stock up on essential foods

Noodles supported by foodservice closures as consumers recreate their favourite meals at home

Private label to increase share as Turkish consumers seek cheaper options

RECOVERY AND OPPORTUNITIES

Consumer buying habits to return to normal as effects of COVID-19 subside

Urbanisation to drive demand for rice, pasta and noodles

Instant noodles set to grow thanks to growing distribution networks

CATEGORY DATA

Packaged Food in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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