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Learn moreNov 2020
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During the COVID-19 pandemic, consumer stockpiling is expected to lead to dramatic volume and value growth in rice, pasta and noodles in 2020. As a result of the outbreak of COVID-19, consumers, knowing they will have fewer opportunities to go shopping, stockpiled essential and long-lasting food items such as rice and pasta.
COVID-19 is also expected to lead to a significant increase in retail value and volume sales of noodles in 2020. This is because foodservice outlets remained closed for an extended period of time, and so consumers sought to recreate their favourite noodle dishes at home.
Private label has a particularly strong presence in rice and is continuing to gain value share within pasta, resulting in the expected leadership of BIM Birlesik Magazacilik in 2020 which offers its Bim line and benefits from its owner’s expanding distribution network, allowing it to reach a wider audience. Many Turkish consumers are price-sensitive when it comes to rice and pasta as they are staple products that they frequently use in their cooking; they therefore appreciate the lower prices offered by discounters and other grocery retailers through their private label lines, particularly in light of an economic slowdown and rising inflation.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rice, Pasta and Noodles in Turkey market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.