The strong sales performances that have been seen in noodles in recent years attracted many new players to the category in 2022 and this is expected to support strong growth in the category during the forecast period as well. The proliferation of brands and manufacturers in the category has resulted in a much wider variety of products on retail shelves, with consumers now having access to a diverse range of flavours and types of noodles in packs of different sizes.
After several years of robust sales growth, pasta is now approaching to maturity in Turkey and this is set to result in major changes in the category during the forecast period. For instance, the leading players in pasta are expected to launch more sophisticated products such as chilled pasta, while in dried pasta it is likely that wholegrain pasta and pasta fortified with vitamins and minerals will be seen as consumers increasingly demand healthier types of pasta.
During the forecast period, rice is set to maintain its status as a cheap and nutritious side dish and sales growth in the category likely to fall into line with population growth. Rice is expected to return to more moderate and sustainable sales growth rates as soon as the rate of inflation begins to return to normal after many months of very high inflation in Turkey, with households expected to turn to a wider variety of more sophisticated categories of packaged food as they are able to afford it.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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