Executive Summary

Jan 2019
PROSPECTS
Feeding limitations become an opportunity

Chilean consumers are increasingly aware of the limitations that their own body can impose when it comes to feeding. This is how during the review period, options within the health and wellness line quickly emerged, such as high-fibre products for people with obesity and cholesterol problems, or gluten-free products for people with this type of food allergy.

Two years after the food labelling law, the impact is lower

Two years into the food labelling law, the performance of rice, pasta and noodles was not strongly affected in 2018. This is because the standard varieties of rice and pasta were exempt from the black labels as they do not contain high levels of salt, sugar or fat, and the law affects only the added components and not those naturally contained in the product.

Presence of the modern channel favours packaged versus unpacked formats

In general terms, packaged rice, pasta and noodles in Chile is quite developed. Sales of unpackaged rice, pasta and noodles are marginal, as the unpackaged presence is negligible in Chile, and there are no signs of this changing.

COMPETITIVE LANDSCAPE
Chilean consumers prefer traditional brands

Empresas Carozzi and Tresmontes Lucchetti, owners of the most traditional pasta brands in the country, dominate this category with their Carozzi and Lucchetti brands, respectively. Both have an important reputation of tradition, having been present for several decades in the country.

Private label is a major player in rice, pasta and noodles

Private label is a relevant player in rice, pasta and noodles, accounting for sales that are only surpassed by Empresas Carozzi. As in most of the categories of basic products, private label is positioned as a cheaper option than traditional brands, without this being a synonym of lower quality.

Traditional marketing strategies are maintained

Advertising is orientated towards cooking-related media and targeted towards families through well-designed television campaigns, magazines aimed at the target audience, and the sponsorship of gourmet cooking programs on television. The marketing strategy for standard brands is to maintain a high presence at events, in advertisements and on television under the main company brand.

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Rice, Pasta and Noodles in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Rice, Pasta and Noodles in Chile?
  • What are the major brands in Chile?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Chile - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees healthy growth
Premiumisation helping to drive value growth
Local players and private label see strong performances
Modern grocery retailers continue to dominate
A stable economy set to support ongoing growth

FOODSERVICE

Sales to Foodservice
Consumers show willingness to pay for higher quality products
Healthy options proving popular
Convenience important
Consumer Foodservice
Consumers appreciate convenience of foodservice
Shopping centres popular destinations
Home delivery/takeaway on the rise

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources