Chilean consumers are increasingly aware of the limitations that their own body can impose when it comes to feeding. This is how during the review period, options within the health and wellness line quickly emerged, such as high-fibre products for people with obesity and cholesterol problems, or gluten-free products for people with this type of food allergy.
Two years into the food labelling law, the performance of rice, pasta and noodles was not strongly affected in 2018. This is because the standard varieties of rice and pasta were exempt from the black labels as they do not contain high levels of salt, sugar or fat, and the law affects only the added components and not those naturally contained in the product.
In general terms, packaged rice, pasta and noodles in Chile is quite developed. Sales of unpackaged rice, pasta and noodles are marginal, as the unpackaged presence is negligible in Chile, and there are no signs of this changing.
Empresas Carozzi and Tresmontes Lucchetti, owners of the most traditional pasta brands in the country, dominate this category with their Carozzi and Lucchetti brands, respectively. Both have an important reputation of tradition, having been present for several decades in the country.
Private label is a relevant player in rice, pasta and noodles, accounting for sales that are only surpassed by Empresas Carozzi. As in most of the categories of basic products, private label is positioned as a cheaper option than traditional brands, without this being a synonym of lower quality.
Advertising is orientated towards cooking-related media and targeted towards families through well-designed television campaigns, magazines aimed at the target audience, and the sponsorship of gourmet cooking programs on television. The marketing strategy for standard brands is to maintain a high presence at events, in advertisements and on television under the main company brand.
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Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Chile with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.