The forecast period is expected to see health and wellness play a more important role in shaping demand for rice and pasta. At the end of the review period, most local consumers were primarily focused on obtaining the maximum value for money when selecting rice and pasta and this can be seen as the influence of the war in Ukraine, which has led many consumers to curb non-essential spending, wherever possible.
The most popular flavours of instant noodles in Ukraine are chicken, chicken curry, beef, cheese, mushroom, pork, shrimp and vegetable and these tend to reflect the rather conservative and euro-centric tastes of Ukrainian people when it comes to noodles. However, as the local population are becoming more exposed to exotic cuisine via social media and the broadcast media as well as via consumer foodservice, they are becoming more interested in a wider range of flavours of noodles, including those that originate in Asia.
One of the most unfortunate impacts of the conflict in Ukraine has been the significant decline that has been seen in the exchange value of the hryvnia, a situation that has undermined the spending power of the local population to a large extent. For this reason, it is likely that consumer spending will be heavily focused on the absolute essentials for the foreseeable future and while this is likely to have a more negative impact on categories that are regarded as unnecessary luxuries, it is also expected to continue pushing local consumers towards the cheapest types of pasta that they can find.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!