Influenced by the limited growth of rice and pasta, the two largest product ranges, the rice, pasta and noodles category is set to achieve moderate volume growth over the course of the forecast period amidst a growing appetite for novel, niche categories, particularly chilled pasta. Thanks to the price increases resulting from the significant inflation in 2022 and beyond, the category is expected to record moderate and stable retail value growth over the course of the forecast period to 2027.
Perceived to be of superior quality compared with regular pasta, chilled pasta is expected to continue to see strong demand going forward, although its market size will remain niche in comparison with regular pasta. This consumer demand, which stems from the rising preference for fresher foods and a growing focus amongst consumers on the food they eat, will result in chilled pasta recording the fastest growth over the forecast period.
Due to market saturation, rice has low future per capita growth potential in North Macedonia. This will reflect on the performance of the category over the forecast period, resulting in it recording the slowest growth within rice, pasta and noodles.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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