Rice, pasta and noodles will register very healthy constant value and volume growth over the forecast period. These products are considered an essential and this will support volume sales.
During the review period, Mwea rice farmers were hit by prolonged dry spells and water shortages, which has drastically reduced rice yields. At its peak, this region used to product 80% of the rice consumed in Kenya.
Although still expensive, brown rice has seen increased demand over the review period, as consumers seek healthier options. Brown rice is high in fibre, magnesium and other nutrients and appeals to health-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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