Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Kenya

Dec 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Foodservice volume sales hit by COVID-19 outlet closures, but retail sales sustained by reliance on essential products

Foodservice demand for rice, pasta and noodles is expected to decline in 2020 as a result of restricted movements as foodservice outlet closures during the COVID-19 crisis. Retail volume sales, on the other hand, are expected to remain unaffected by the COVID-19 pandemic, as products in this category are perceived as essentials in Kenya, and so demand is not expected to alter even as significant lifestyle changes are implemented during the global crisis.

Indomie retains leadership in category thanks to strong advertising and marketing presence

International player, Indomie, owned by Indofood Sukses Makmur, will retain its brand leadership in rice, pasta and noodles in 2020 thanks to its popular instant noodle offering. Indomie appeals to families through products that offer great value, with a 70g pack of five suiting families who buy in bulk to save on costs.

Local players continue to focus on promotions and offers in order to attract consumers

Local players have carried out promotions to drive sales and gain value share in rice, pasta and noodles. The most common promotion is the percentage-off deal, buying a packet of rice and getting a pack of pasta from the same manufacturer, for half the price.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Kenya?
What are the major brands in Kenya?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Rice, Pasta and Noodles in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Foodservice volume sales hit by COVID-19 outlet closures, but retail sales sustained by reliance on essential products

Indomie retains leadership in category thanks to strong advertising and marketing presence

Local players continue to focus on promotions and offers in order to attract consumers

RECOVERY AND OPPORTUNITIES

Bulk buying to increase as consumers seek value for money

Foodservice set to recover in the forecast period as the lingering effects of COVID-19 subside

Government involvement looks set to boost rice by setting up strategic food reserve fund

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 6 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 7 NBO Company Shares of Rice: % Value 2016-2020
Table 8 LBN Brand Shares of Rice: % Value 2017-2020
Table 9 NBO Company Shares of Pasta: % Value 2016-2020
Table 10 LBN Brand Shares of Pasta: % Value 2017-2020
Table 11 NBO Company Shares of Noodles: % Value 2016-2020
Table 12 LBN Brand Shares of Noodles: % Value 2017-2020
Table 13 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 14 Distribution of Rice by Format: % Value 2015-2020
Table 15 Distribution of Pasta by Format: % Value 2015-2020
Table 16 Distribution of Noodles by Format: % Value 2015-2020
Table 17 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19 outlet closures hits packaged food hard
Foodservice set to recover as restrictions are eased
Supermarkets respond to convenience trend and growth of foodservice with meal options prepared in-house

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Distribution of Packaged Food by Format: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format and Category: % Value 2020
Table 34 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 35 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Rice, Pasta and Noodles in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Foodservice volume sales hit by COVID-19 outlet closures, but retail sales sustained by reliance on essential products

Indomie retains leadership in category thanks to strong advertising and marketing presence

Local players continue to focus on promotions and offers in order to attract consumers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Rice, Pasta and Noodles in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Foodservice volume sales hit by COVID-19 outlet closures, but retail sales sustained by reliance on essential products

Indomie retains leadership in category thanks to strong advertising and marketing presence

Local players continue to focus on promotions and offers in order to attract consumers

RECOVERY AND OPPORTUNITIES

Bulk buying to increase as consumers seek value for money

Foodservice set to recover in the forecast period as the lingering effects of COVID-19 subside

Government involvement looks set to boost rice by setting up strategic food reserve fund

CATEGORY DATA

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports