Rice, Pasta and Noodles in Kenya

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Rice, Pasta and Noodles industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Rice, Pasta and Noodles in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Rice, Pasta and Noodles in Kenya?
  • Which are the leading brands in Rice, Pasta and Noodles in Kenya?
  • How are products distributed in Rice, Pasta and Noodles in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Rice, Pasta and Noodles in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Foodservice volume sales hit by COVID-19 outlet closures, but retail sales sustained by reliance on essential products
Indomie retains leadership in category thanks to strong advertising and marketing presence
Local players continue to focus on promotions and offers in order to attract consumers

RECOVERY AND OPPORTUNITIES

Bulk buying to increase as consumers seek value for money
Foodservice set to recover in the forecast period as the lingering effects of COVID-19 subside
Government involvement looks set to boost rice by setting up strategic food reserve fund

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 6 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 7 NBO Company Shares of Rice: % Value 2016-2020 Table 8 LBN Brand Shares of Rice: % Value 2017-2020 Table 9 NBO Company Shares of Pasta: % Value 2016-2020 Table 10 LBN Brand Shares of Pasta: % Value 2017-2020 Table 11 NBO Company Shares of Noodles: % Value 2016-2020 Table 12 LBN Brand Shares of Noodles: % Value 2017-2020 Table 13 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 14 Distribution of Rice by Format: % Value 2015-2020 Table 15 Distribution of Pasta by Format: % Value 2015-2020 Table 16 Distribution of Noodles by Format: % Value 2015-2020 Table 17 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 outlet closures hits packaged food hard Foodservice set to recover as restrictions are eased Supermarkets respond to convenience trend and growth of foodservice with meal options prepared in-house
Category Data
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020 Table 26 Sales of Packaged Food by Category: Value 2015-2020 Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 32 Distribution of Packaged Food by Format: % Value 2015-2020 Table 33 Distribution of Packaged Food by Format and Category: % Value 2020 Table 34 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 35 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.

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