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Learn moreDec 2020
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Foodservice demand for rice, pasta and noodles is expected to decline in 2020 as a result of restricted movements as foodservice outlet closures during the COVID-19 crisis. Retail volume sales, on the other hand, are expected to remain unaffected by the COVID-19 pandemic, as products in this category are perceived as essentials in Kenya, and so demand is not expected to alter even as significant lifestyle changes are implemented during the global crisis.
International player, Indomie, owned by Indofood Sukses Makmur, will retain its brand leadership in rice, pasta and noodles in 2020 thanks to its popular instant noodle offering. Indomie appeals to families through products that offer great value, with a 70g pack of five suiting families who buy in bulk to save on costs.
Local players have carried out promotions to drive sales and gain value share in rice, pasta and noodles. The most common promotion is the percentage-off deal, buying a packet of rice and getting a pack of pasta from the same manufacturer, for half the price.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rice, Pasta and Noodles in Kenya market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.