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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Romania

Nov 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand is concentrated on traditional products

In a category that has reached maturity, rice, pasta and noodles maintained positive development over the review period and in 2018, supported by the growing diversity of products, such as wholegrain, brown and basmati rice, and the increased penetration of Italian-styled pasta and healthier free-from-gluten, organic and high-fibre varieties, leading to value growth.

Chilled pasta records the highest growth

Chilled pasta was the most dynamic category in 2018, the result of its recent introduction and high growth potential due to the novelty effect. Growth was further supported by the convenience of chilled pasta and a lack of time for preparing meals at home for city dwellers on higher incomes, who can be considered as the most fervent consumers of chilled pasta.

Healthy products stimulate consumption

Although rice, pasta and noodles is under the impact of traditional consumption, steps towards healthy products have already been made through the increasing presence of high-fibre pasta and brown rice. The main trend was the increasing consumption of pasta made from hard wheat or whole wheat replacing soft wheat, as pasta is increasingly becoming a main course and not just an accompaniment to other main meals.

COMPETITIVE LANDSCAPE

Atifco International leads

Atifco international led rice, pasta and noodles in 2018. Its leading position in rice was due to excellent distribution across the country and through offering affordable prices.

Barilla is the fastest growing brand

Barilla was the fastest growing brand in 2018. The efforts made to expand the brand within modern retailers and its advertising support through major media channels supported its growth.

Domestic producers account for the highest sales

The leading position of domestic producers was the result of a strong presence in standard and economy brands, which were most in demand because of traditional consumption and a high level of price sensitivity. Domestic producers held leading positions in rice and pasta, but international players improved their shares through distributors and private label.

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Samples

Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Romania?
What are the major brands in Romania?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Romania - Category analysis

HEADLINES

PROSPECTS

Demand is concentrated on traditional products

Chilled pasta records the highest growth

Healthy products stimulate consumption

COMPETITIVE LANDSCAPE

Atifco International leads

Barilla is the fastest growing brand

Domestic producers account for the highest sales

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 8 NBO Company Shares of Rice: % Value 2014-2018
Table 9 LBN Brand Shares of Rice: % Value 2015-2018
Table 10 NBO Company Shares of Pasta: % Value 2014-2018
Table 11 LBN Brand Shares of Pasta: % Value 2015-2018
Table 12 NBO Company Shares of Noodles: % Value 2014-2018
Table 13 LBN Brand Shares of Noodles: % Value 2015-2018
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 15 Distribution of Rice by Format: % Value 2013-2018
Table 16 Distribution of Pasta by Format: % Value 2013-2018
Table 17 Distribution of Noodles by Format: % Value 2013-2018
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular

Consumer Foodservice

Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food

Category Data

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2013-2018
Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 32 Penetration of Private Label by Category: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format: % Value 2013-2018
Table 34 Distribution of Packaged Food by Format and Category: % Value 2018
Table 35 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Rice, Pasta and Noodles in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Demand is concentrated on traditional products

Chilled pasta records the highest growth

Healthy products stimulate consumption

COMPETITIVE LANDSCAPE

Atifco International leads

Barilla is the fastest growing brand

Domestic producers account for the highest sales

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Romania - Category analysis

HEADLINES

PROSPECTS

Demand is concentrated on traditional products

Chilled pasta records the highest growth

Healthy products stimulate consumption

COMPETITIVE LANDSCAPE

Atifco International leads

Barilla is the fastest growing brand

Domestic producers account for the highest sales

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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