Retail volume growth over the forecast period will be driven from the decline noted in 2021-2022, when stockpiling in 2020 reduced volume sales in the following years. The forecast period is expected to witness the recovery of incomes and reduction of inflation from the high values of 2022 and 2023, which will aid growth.
Product development will focus on the rising health and wellness trends, with products capable of supporting a healthy lifestyle appreciated by consumers. In addition, rice, pasta and noodle products will continue to be perceived as basic commodities, viewed as affordable daily meals, especially as home-made macaroni and noodles have a long tradition in Romanian cuisine.
The younger generation is interested in health and wellness and sustainability; consequently, ingredients within rice and pasta certified as sustainable will be a strong pull across the forecast period, attracting and retaining consumers. While the historic period saw the growth of standard pasta, the forecast period is set to see the development of artisanal pasta using traditional recipes.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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