Executive Summary

Nov 2018
PROSPECTS
Demand is concentrated on traditional products

In a category that has reached maturity, rice, pasta and noodles maintained positive development over the review period and in 2018, supported by the growing diversity of products, such as wholegrain, brown and basmati rice, and the increased penetration of Italian-styled pasta and healthier free-from-gluten, organic and high-fibre varieties, leading to value growth.

Chilled pasta records the highest growth

Chilled pasta was the most dynamic category in 2018, the result of its recent introduction and high growth potential due to the novelty effect. Growth was further supported by the convenience of chilled pasta and a lack of time for preparing meals at home for city dwellers on higher incomes, who can be considered as the most fervent consumers of chilled pasta.

Healthy products stimulate consumption

Although rice, pasta and noodles is under the impact of traditional consumption, steps towards healthy products have already been made through the increasing presence of high-fibre pasta and brown rice. The main trend was the increasing consumption of pasta made from hard wheat or whole wheat replacing soft wheat, as pasta is increasingly becoming a main course and not just an accompaniment to other main meals.

COMPETITIVE LANDSCAPE
Atifco International leads

Atifco international led rice, pasta and noodles in 2018. Its leading position in rice was due to excellent distribution across the country and through offering affordable prices.

Barilla is the fastest growing brand

Barilla was the fastest growing brand in 2018. The efforts made to expand the brand within modern retailers and its advertising support through major media channels supported its growth.

Domestic producers account for the highest sales

The leading position of domestic producers was the result of a strong presence in standard and economy brands, which were most in demand because of traditional consumption and a high level of price sensitivity. Domestic producers held leading positions in rice and pasta, but international players improved their shares through distributors and private label.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Rice, Pasta and Noodles in Romania

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Rice, Pasta and Noodles in Romania?
  • What are the major brands in Romania?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food
Healthier food attracts consumer attention
Artisanal accounts for the majority of sales
Sales dynamics track the expansion of modern grocery retailers
Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice
Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular
Consumer Foodservice
Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources