It is projected that Colombia will face an economic recession in 2023, with high inflation and high interest rates likely to persist. This will likely lead consumers to adjust their budgets and to focus mostly on basic purchases which could have a mixed impact on sales of rice, pasta and noodles.
Although Colombians are not expected to significantly increase their per capita consumption of pasta over the forecast period, the interest being shown towards new recipes shared though Instagram, TikTok and other social media platforms, will likely continue to have a positive effect on pasta consumption. Pasta is already seen as a versatile product for main or side dishes, but new recipes could help prevent the category from stagnating.
Private label will likely continue to gain share across rice, pasta and noodles during the forecast period, as when it comes to basic products consumers will typically turn to more affordable brands in difficult times. The discounters channel has made a strong contribution to the development of private label in staple foods, including within rice and pasta, which are categories where consumers are more likely to switch to cheaper options.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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