While sales of noodles slumped in 2022, there remains a strong interest in Asian cuisine, which is linked to travel, and the search for new experiences and tastes. This alongside the strong demand for convenience should support the growth and development of instant noodles in Denmark.
Chilled pasta has a relatively low per capita consumption in Denmark but it is seen to have potential due to the perception that it can make a healthy and convenient meal. Key to the growth of chilled pasta is convincing the consumer of the better quality and taste of these products compared to dried pasta.
Further development is expected to be seen in rice over the forecast period with the likely entry of more premium and unusual product versions. For instance, Nordic Food Partners A/S has introduced rice with amaranth, quinoa or chia under its Simply Organic brand.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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If you're in the Rice, Pasta and Noodles industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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