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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Germany

Nov 2018

US$990

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Executive Summary

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PROSPECTS

Pasta characterised by maturity, with chilled pasta supporting growth

Overall, pasta continues to be a rather mature and saturated category in Germany, with dried pasta predicted to see a slight decline at constant 2018 prices over the forecast period, following stagnation during the review period. The volume decline is also predicted to accelerate.

Rice an important staple, with low but consistent growth in Germany

Rice continues to be a considerably smaller category than pasta in terms of retail value and volume. Rice, however, saw small but stable growth in both value and volume terms over the review period, which is expected to continue over the forecast period.

Noodles will retain their niche position for the foreseeable future

Noodles are predicted to continue to see positive development, again benefiting from the trend towards Asian cuisine. However, growth will not be sufficient for the category to transcend its niche position among staples in Germany.

COMPETITIVE LANDSCAPE

Strong position of private label in rice, pasta and noodles in Germany

As in other categories of staples, private label enjoys a strong position in rice, pasta and noodles. In many cases, private label products are sold at very low prices, but consumers are still convinced of the good quality of the products in terms of flavour.

Newlat the top player after acquisition of well-known brands in recent years

The top player in branded products in the category is Newlat GmbH, which has acquired a number of well-known and well-liked brands in Germany, including Birkel, Buitoni and 3 Glocken. The company focuses on quality and sustainability, which are key concerns among the German population.

Barilla very active and increases its share of the category

Barilla – another important player in pasta in Germany – has continued to improve its competitive position through a wide range of measures. The interest of consumers was initially aroused by price promotions, which were then followed by measures not focusing on price, including new product development and innovation, as well as sales and marketing activities.

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Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Germany?
What are the major brands in Germany?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Germany - Category analysis

HEADLINES

PROSPECTS

Pasta characterised by maturity, with chilled pasta supporting growth

Rice an important staple, with low but consistent growth in Germany

Noodles will retain their niche position for the foreseeable future

COMPETITIVE LANDSCAPE

Strong position of private label in rice, pasta and noodles in Germany

Newlat the top player after acquisition of well-known brands in recent years

Barilla very active and increases its share of the category

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 8 NBO Company Shares of Rice: % Value 2014-2018
Table 9 LBN Brand Shares of Rice: % Value 2015-2018
Table 10 NBO Company Shares of Pasta: % Value 2014-2018
Table 11 LBN Brand Shares of Pasta: % Value 2015-2018
Table 12 NBO Company Shares of Noodles: % Value 2014-2018
Table 13 LBN Brand Shares of Noodles: % Value 2015-2018
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 15 Distribution of Rice by Format: % Value 2013-2018
Table 16 Distribution of Pasta by Format: % Value 2013-2018
Table 17 Distribution of Noodles by Format: % Value 2013-2018
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018

Higher consumer confidence promotes interest in added-value products

Strong competition, with a wide range of different players

Modern grocery retailers continue to dominate distribution

Further low annual growth expected

FOODSERVICE

Sales to Foodservice

Sales to foodservice expected to continue rising
Performance varies significantly by area
Growing number of large players with own foodservice departments

Consumer Foodservice

Continued consumer foodservice growth
Strong competition, with independent operators standing ground against chained players
Positive outlook but fears of eventual rise in price sensitivity

Category Data

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2013-2018
Table 27 Sales of Packaged Food by Category: Value 2013-2018
Table 28 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 29 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 30 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 32 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 33 Penetration of Private Label by Category: % Value 2013-2018
Table 34 Distribution of Packaged Food by Format: % Value 2013-2018
Table 35 Distribution of Packaged Food by Format and Category: % Value 2018
Table 36 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Rice, Pasta and Noodles in Germany

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Executive Summary

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PROSPECTS

Pasta characterised by maturity, with chilled pasta supporting growth

Rice an important staple, with low but consistent growth in Germany

Noodles will retain their niche position for the foreseeable future

COMPETITIVE LANDSCAPE

Strong position of private label in rice, pasta and noodles in Germany

Newlat the top player after acquisition of well-known brands in recent years

Barilla very active and increases its share of the category

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Overview

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Table of Contents

Rice, Pasta and Noodles in Germany - Category analysis

HEADLINES

PROSPECTS

Pasta characterised by maturity, with chilled pasta supporting growth

Rice an important staple, with low but consistent growth in Germany

Noodles will retain their niche position for the foreseeable future

COMPETITIVE LANDSCAPE

Strong position of private label in rice, pasta and noodles in Germany

Newlat the top player after acquisition of well-known brands in recent years

Barilla very active and increases its share of the category

CATEGORY DATA

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018

Higher consumer confidence promotes interest in added-value products

Strong competition, with a wide range of different players

Modern grocery retailers continue to dominate distribution

Further low annual growth expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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