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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Germany

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Germans take to the kitchen much more in 2020 as virus threat keeps them indoors

The sluggish retail volume growth that characterised rice, pasta and noodles sales over the recent years has temporarily spiked in 2020 as a result of the COVID-19 crisis, with the largest category pasta leading the acceleration. Retail sales have mainly benefited from a sharp decline in footfall at foodservice outlets, many of which were closed between late March and mid-May, leading to stockpiling for home cooking.

Retail sales driven up by desire for German staples

Demand for dried pasta strengthened considerably between March and May 2020, with weekly sales up by as much as 170% against a comparable week in 2019 in modern grocery channels, according to food newspaper Lebensmittel Zeitung. This has caused manufacturers and retailers to experience supply chain difficulties.

Newlat and Barilla lead the charge for branded players

Sales of rice, pasta and noodles are comfortably led, collectively, by private label, with Newlat the largest branded player, as it controls three of the ten largest dried pasta brands, Birkel, 3 Glocken and Buitoni. However, it lost ground slightly to the second-largest branded company Barilla in dried pasta in 2019 and 2020, with Barilla ramping up advertising campaigns and promotions, notably for the launch of its new range made from pulses.

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Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Germany?
What are the major brands in Germany?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Germans take to the kitchen much more in 2020 as virus threat keeps them indoors

Retail sales driven up by desire for German staples

Newlat and Barilla lead the charge for branded players

RECOVERY AND OPPORTUNITIES

Germans are frequenting foodservice again, but less often

Price-sensitivity likely to hinder development of more expensive ranges

Noodles to be boosted by strengthening of Asian food trend

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 8 NBO Company Shares of Rice: % Value 2016-2020
Table 9 LBN Brand Shares of Rice: % Value 2017-2020
Table 10 NBO Company Shares of Pasta: % Value 2016-2020
Table 11 LBN Brand Shares of Pasta: % Value 2017-2020
Table 12 NBO Company Shares of Noodles: % Value 2016-2020
Table 13 LBN Brand Shares of Noodles: % Value 2017-2020
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 15 Distribution of Rice by Format: % Value 2015-2020
Table 16 Distribution of Pasta by Format: % Value 2015-2020
Table 17 Distribution of Noodles by Format: % Value 2015-2020
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Companies sell to cash and carry as foodservice is hit with sharp decline following COVID-19 lockdown
Milk sees sharp decline as cafés and coffee shops are forced to close their doors
Foodservice outlets could struggle to recover from the setbacks of 2020

Consumer Foodservice

Foodservice outlets forced to adapt following outbreak of COVID-19 as they face growing competition from retail
Foodservice outlets face financial hardship in the aftermath of COVID-19
Expansion of takeaway offerings in Germany will appeal to trend for snacking in the coming years

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Sales of Packaged Food by Category: Value 2015-2020
Table 28 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 30 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 32 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 33 Penetration of Private Label by Category: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format: % Value 2015-2020
Table 35 Distribution of Packaged Food by Format and Category: % Value 2020
Table 36 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Rice, Pasta and Noodles in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Germans take to the kitchen much more in 2020 as virus threat keeps them indoors

Retail sales driven up by desire for German staples

Newlat and Barilla lead the charge for branded players

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Germans take to the kitchen much more in 2020 as virus threat keeps them indoors

Retail sales driven up by desire for German staples

Newlat and Barilla lead the charge for branded players

RECOVERY AND OPPORTUNITIES

Germans are frequenting foodservice again, but less often

Price-sensitivity likely to hinder development of more expensive ranges

Noodles to be boosted by strengthening of Asian food trend

CATEGORY DATA

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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