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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in New Zealand

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Convenience and flavour are central themes for home confined consumers during lockdown

The strict lockdown restrictions in New Zealand has led to a massive shift in lifestyles and consumer preferences as home cooking became increasingly popular due to home seclusion and social distancing measures in New Zealand. Foodservice closures and concerns regarding safety have led to a higher number of consumers opting to recreate dining out experiences at home.

Health and wellness trends remain relevant to consumers

Lockdown restrictions and foodservice closures resulted in significant declines for rice, pasta and noodles in Q1/Q2 for the latter channel, while leading to a strong shift towards cooking at home. The increasing number of local consumers trying to recreate dishes at home resulted in a consumption shift towards retail, which is set to boost overall growth for the category over 2020, even as lockdown restrictions were being lifted due to price sensitivity regarding spending on foodservice and concerns about spending long periods of time in public spaces.

Fairly consolidated competitive landscape but room for smaller players and private label to make gains in 2020

The competitive landscape of rice, pasta and noodles is fairly consolidated amongst major players James Crisp Ltd (leading rice player with popular brand Sunrice), San Remo Pasta NZ Ltd (leading pasta player) and Mars New Zealand Ltd (also holding notable share within the largest category of rice). Nestlé New Zealand Ltd and San Remo closely compete for leadership within noodles.

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Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in New Zealand?
What are the major brands in New Zealand?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Convenience and flavour are central themes for home confined consumers during lockdown

Health and wellness trends remain relevant to consumers

Fairly consolidated competitive landscape but room for smaller players and private label to make gains in 2020

RECOVERY AND OPPORTUNITIES

Category to return to greater levels of normalisation over forecast period but still offers further room for development in terms of health and wellness

Instant noodles to benefit from consumers returning to busy lifestyles

Pasta will remain staple item in many households but needs further development to encourage more dynamic growth moving forward

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 8 NBO Company Shares of Rice: % Value 2016-2020
Table 9 LBN Brand Shares of Rice: % Value 2017-2020
Table 10 NBO Company Shares of Pasta: % Value 2016-2020
Table 11 LBN Brand Shares of Pasta: % Value 2017-2020
Table 12 NBO Company Shares of Noodles: % Value 2016-2020
Table 13 LBN Brand Shares of Noodles: % Value 2017-2020
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 15 Distribution of Rice by Format: % Value 2015-2020
Table 16 Distribution of Pasta by Format: % Value 2015-2020
Table 17 Distribution of Noodles by Format: % Value 2015-2020
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Strict national lockdown restrictions close foodservice outlets for several months in 2020
Closure of foodservice outlets in 2020 has forced manufacturers to find alternative ways to sell their products
Foodservice outlets begin recovery in mid-2020 as national restrictions are loosened

Consumer Foodservice

Iconic Auckland Eats is launched to encourage consumers to return to foodservice outlets in 2020
Foodservice outlets focus on expanding their online ordering systems to meet the growing consumer demand for safe delivery options
Foodservice outlets focus on cutting costs to be able to maintain operations in 2020

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Sales of Packaged Food by Category: Value 2015-2020
Table 28 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 30 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 32 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 33 Penetration of Private Label by Category: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format: % Value 2015-2020
Table 35 Distribution of Packaged Food by Format and Category: % Value 2020
Table 36 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Rice, Pasta and Noodles in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Convenience and flavour are central themes for home confined consumers during lockdown

Health and wellness trends remain relevant to consumers

Fairly consolidated competitive landscape but room for smaller players and private label to make gains in 2020

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Convenience and flavour are central themes for home confined consumers during lockdown

Health and wellness trends remain relevant to consumers

Fairly consolidated competitive landscape but room for smaller players and private label to make gains in 2020

RECOVERY AND OPPORTUNITIES

Category to return to greater levels of normalisation over forecast period but still offers further room for development in terms of health and wellness

Instant noodles to benefit from consumers returning to busy lifestyles

Pasta will remain staple item in many households but needs further development to encourage more dynamic growth moving forward

CATEGORY DATA

Packaged Food in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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