Retail volume sales of rice, pasta and noodles are projected to grow over the forecast period with the category benefiting from the demand for convenience. With consumers’ purchasing power expected to be weakened by economic uncertainty and inflationary pressures, the overall low unit price of the category (despite rising), in combination with cooking simplicity, is expected to support its growth.
Although rising costs and the subsequent reduction in disposable incomes will likely encourage further trading down among local consumers, quality, health and sustainability concerns will drive the category’s growth in the long term. In turn, these factors are expected to be focus of innovation by brands to differentiate from competitors, including private label.
Sustainability considerations are expected to increase consumers’ scrutiny of a product’s origins. With the global supply chain crisis deepening, consumer awareness of the vulnerability of global food supply is rising, as well as quality and ethical concerns.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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