Despite the global supply chain issues and inflation, Indomie is likely to maintain its dominant position in noodles over the forecast period thanks to its well-known brand name, wide range of flavours and package sizes and formats and, importantly, is large local production base. Indomie continues to enjoy the support of a large global fan base especially in Saudi Arabia due to the diversity of its population and the large number of pilgrims that arrive in the kingdom each year for Hajj and Umrah.
E-commerce has become an increasingly important distribution channel in Saudi Arabia since the COVID-19 pandemic, with consumers becoming increasingly confident about shopping online. Furthermore, for shelf stable staple foods such as rice, pasta and noodles there are fewer concerns about spoilage, damage, or use by dates, which sometimes affects demand for fresh food and chilled and frozen foods.
Rice will remain the largest category in rice, pasta and noodles over the forecast period given its presence in many of the most popular local dishes. However, with consumers often unable to discern the difference in quality between the different brands it is likely that price will play a key role in the purchasing decision, especially until the local economy sees some improvement.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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