Rice, Pasta and Noodles in Saudi Arabia

PROSPECTS

Saudi Arabian’s young population is stabilising sales, despite expats leaving

The young Saudi Arabian population has quickly developed a liking for Western and Asian foods. This has stabilised sales of rice, pasta and noodles, despite the increasing number of expats leaving the Kingdom.

Dried pasta records the highest value sales growth

Dried pasta recorded the highest retail current value sales growth in 2018, as young Saudi Arabians continued to opt for a more Western lifestyle through the consumption of international cuisines. Consumers are also being introduced to Italian meals through the large number of Italian restaurants in the country.

Rice, pasta and noodles is likely to register moderate value sales

Over the forecast period, it is expected that rice, pasta and noodles will continue to register moderate value sales thanks to government subsidies and the monitoring of rice prices. The increased interest in dried pasta and the affordability of noodles, which are particularly popular among young Saudi Arabians and working women as an easy, time-saving meal or snack, will also contribute to this.

COMPETITIVE LANDSCAPE

Mayar Foods continues to lead rice in 2018

Mayar Foods continued to lead the main category, rice, in 2018 due to its well-established presence and flagship brands, Punjabi Al Muhaidib and Sunwhite. These brands generate strong loyalty among local consumers for their high quality and affordability.

The Quaker Oats Co introduces Quaker Pasta with Oats

The Quaker Oats Co introduced Quaker Pasta with Oats in 2016, and the pasta line has proven to be popular in Saudi Arabia. The brand positions itself as a healthier, “high-fibre” alternative to regular pasta, as advertised on the front of the pack.

Independent small grocers to remain an important channel for rice and pasta

Independent small grocers is expected to remain a popular grocery retailers channel for rice and dried pasta in Saudi Arabia. This is due to its ability to provide convenience and affordability close to home.

Files are delivered directly into your account within a few minutes of purchase.