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Learn moreNov 2020
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During COVID-19 consumers overwhelmingly turned to stockpiling when it came to essential food products and this changing purchasing behaviour is expected to see particularly dramatic results in rice, pasta and noodles as products in this category are already staple and cheap ingredients in a range of diets and also last a long time. There were particular concerns, among both consumers and distribution channels, over the continued availability of rice, which is a central component of many meals in Saudi Arabia.
Goody is expected to remain the brand leader in 2020 despite a slight loss of value share thanks to its well-known brand name. The brand has also introduced a new product line, Treva, to its brand which provides consumers with a larger variety of products and very competitive price points compared to other popular brands in the category.
The company Mayar Foods is expected to retain its overall leadership in rice despite the popularity of brand leader Abu Kas which is owned by Saleh Abdulaziz Babaker. Mayar Foods’ leadership is down to its wide range of products across seven different brands, which include the popular brands Al Walimah, Punjabi Al Muhaidib and White Swan, catering for a range of consumers and covering a number of different types of rice from basmati to Egyptian.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.