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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Saudi Arabia

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 leads to dramatic stockpiling in rice, pasta and noodles as rice is key ingredient in Saudi cuisine

During COVID-19 consumers overwhelmingly turned to stockpiling when it came to essential food products and this changing purchasing behaviour is expected to see particularly dramatic results in rice, pasta and noodles as products in this category are already staple and cheap ingredients in a range of diets and also last a long time. There were particular concerns, among both consumers and distribution channels, over the continued availability of rice, which is a central component of many meals in Saudi Arabia.

Goody continues to lead in pasta with new range Treva

Goody is expected to remain the brand leader in 2020 despite a slight loss of value share thanks to its well-known brand name. The brand has also introduced a new product line, Treva, to its brand which provides consumers with a larger variety of products and very competitive price points compared to other popular brands in the category.

Mayar Foods continues to lead rice with range of brands despite popularity of brand leader Abu Kas

The company Mayar Foods is expected to retain its overall leadership in rice despite the popularity of brand leader Abu Kas which is owned by Saleh Abdulaziz Babaker. Mayar Foods’ leadership is down to its wide range of products across seven different brands, which include the popular brands Al Walimah, Punjabi Al Muhaidib and White Swan, catering for a range of consumers and covering a number of different types of rice from basmati to Egyptian.

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Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Saudi Arabia?
What are the major brands in Saudi Arabia?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to dramatic stockpiling in rice, pasta and noodles as rice is key ingredient in Saudi cuisine

Goody continues to lead in pasta with new range Treva

Mayar Foods continues to lead rice with range of brands despite popularity of brand leader Abu Kas

RECOVERY AND OPPORTUNITIES

Private label to benefit from growing price sensitivity

Pasta set to grow as Italian food becomes more popular

Trend for Western and Asian foods to drive continued growth in the category despite decreasing expatriate populations

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 8 NBO Company Shares of Rice: % Value 2016-2020
Table 9 LBN Brand Shares of Rice: % Value 2017-2020
Table 10 NBO Company Shares of Pasta: % Value 2016-2020
Table 11 LBN Brand Shares of Pasta: % Value 2017-2020
Table 12 NBO Company Shares of Noodles: % Value 2016-2020
Table 13 LBN Brand Shares of Noodles: % Value 2017-2020
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 15 Distribution of Rice by Format: % Value 2015-2020
Table 16 Distribution of Pasta by Format: % Value 2015-2020
Table 17 Distribution of Noodles by Format: % Value 2015-2020
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice closures to hit packaged food hard in times of COVID-19
Sales to recover with the reopening of foodservice outlets
Recovery helped by growing strength of local players in consumer foodservice

Consumer Foodservice

Foodservice closures drive switch to home cooking
E-commerce to support foodservice during the COVID-19 crisis thanks to convenient mobile apps
Health and wellness continues to affect foodservice with COVID-19 shining a spotlight on healthy eating

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 22 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Sales of Packaged Food by Category: Value 2015-2020
Table 28 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 30 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 32 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 33 Penetration of Private Label by Category: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format: % Value 2015-2020
Table 35 Distribution of Packaged Food by Format and Category: % Value 2020
Table 36 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Rice, Pasta and Noodles in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 leads to dramatic stockpiling in rice, pasta and noodles as rice is key ingredient in Saudi cuisine

Goody continues to lead in pasta with new range Treva

Mayar Foods continues to lead rice with range of brands despite popularity of brand leader Abu Kas

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to dramatic stockpiling in rice, pasta and noodles as rice is key ingredient in Saudi cuisine

Goody continues to lead in pasta with new range Treva

Mayar Foods continues to lead rice with range of brands despite popularity of brand leader Abu Kas

RECOVERY AND OPPORTUNITIES

Private label to benefit from growing price sensitivity

Pasta set to grow as Italian food becomes more popular

Trend for Western and Asian foods to drive continued growth in the category despite decreasing expatriate populations

CATEGORY DATA

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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