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Learn moreDec 2020
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Rice, pasta and noodles will witness strong retail volume growth in 2020 fuelled by people spending more time at home due to COVID-19 and thus purchasing more food for home consumption. Also, with foodservice channels being closed or avoided by consumers for parts of the year, large volume shares from foodservice will be propelled towards retail.
The health and wellness trend is continuing to shape the development of rice, pasta and noodles in 2020. Consumers are increasingly looking for healthier alternatives to traditional refined pasta and rice, with the category facing a degree of pressure from the rising popularity of the low-carb trend, which encourages consumers to cut down on products high in carbohydrates.
Plain noodles are driving growth in noodles in 2020, due to flavour innovations and extending usage. Plain noodles have traditionally held a much smaller share than instant noodles in Norway, but developing culinary preferences are quickly shifting consumption in favour of plain noodles.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rice, Pasta and Noodles in Norway market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.