Slowdown in retail volume growth is expected for rice, pasta and noodles over the forecast period. Consumers seeking healthier lifestyles will lead to decreased demand for instant noodles, negatively affecting this major category and negatively impacting overall retail sales in the category.
Over the forecast period, rice is set to be increasingly challenged by alternatives like barley and quinoa, with barley being a popular alternative as it is viewed as a healthy grain while also being the most widely grown grain in Norway, and quinoa viewed as being a good source of protein. Brand manufacturers of rice are also set to experience pressure from increasing private label.
The fastest growing distribution channel of retail value sales of rice, pasta and noodles over the forecast period is set to be e-commerce. Grocery shopping via e-commerce saw markedly accelerated adoption rates in 2020 due to people avoiding trips to physical outlets during the pandemic.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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