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Country Report

Rice, Pasta and Noodles in

Rice, Pasta and Noodles in Norway

Oct 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness-positioned pasta becomes the norm in Norway

Rice, pasta and noodles faced a certain degree of pressure over the review period from the rising popularity of the low-carb trend, which encourages consumers to cut down on products high in carbohydrates. This included refined rice, instant noodles and dried pasta.

Quinoa and couscous become a threat to rice, as consumer reach for low-calorie and high-protein options

A wider availability of organic and wholegrain rice has boosted value sales of rice during the review period. Also, the rising popularity of at-home sushi has added value, with variants such as sushi rice from Blue Dragon and Saitaku.

Lack of innovation in noodles does not stop plain noodles registering growth

Little innovation has occurred within noodles during the review period. Instant noodles remained a popular, fast, cheap and convenient dish, with one brand player, Mr Lee from Orkla, dominating alongside private label.

COMPETITIVE LANDSCAPE

Despite losing value share, Orkla remains the leading manufacturer

Although Orkla continued to lose ground to private label over the review period, the domestic packaged food giant continued to lead instant noodles thanks to its offering Mr Lee, and continued to lead rice due to Toro, which also has a presence in chilled pasta. Orkla acquired both brands from Rieber & Søn in 2013, and both have a longstanding presence in the Norwegian market and benefit from widespread distribution.

Private label expansion is a threat to branded players

Private label players Norgesgruppen, Rema 1000 and Coop continued to gain share in rice, pasta and noodles over the review period. While value sales growth in 2019 was not as strong as at the beginning of the review period, private label still outperformed all the major branded players in rice, pasta and noodles, indicating a substantial shift towards more value-priced alternatives.

Lantmännen Cerealia and Barilla struggle against private label offerings

Lantmännen and Barilla are the leading manufacturers in dried pasta. However, the two companies saw their shares decline on an annual basis throughout the review period as a result of rising demand for private label alternatives.

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Rice Pasta and Noodles Sample Report Rice Pasta and Noodles Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rice, Pasta and Noodles industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rice, Pasta and Noodles in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rice, Pasta and Noodles in Norway?
What are the major brands in Norway?
With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
How are manufacturers addressing consumer concerns over health and obesity?
What does the future hold for ethically sourced products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Rice, Pasta and Noodles in Norway - Category analysis

HEADLINES

PROSPECTS

Health and wellness-positioned pasta becomes the norm in Norway

Quinoa and couscous become a threat to rice, as consumer reach for low-calorie and high-protein options

Lack of innovation in noodles does not stop plain noodles registering growth

COMPETITIVE LANDSCAPE

Despite losing value share, Orkla remains the leading manufacturer

Private label expansion is a threat to branded players

Lantmännen Cerealia and Barilla struggle against private label offerings

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 8 NBO Company Shares of Rice: % Value 2015-2019
Table 9 LBN Brand Shares of Rice: % Value 2016-2019
Table 10 NBO Company Shares of Pasta: % Value 2015-2019
Table 11 LBN Brand Shares of Pasta: % Value 2016-2019
Table 12 NBO Company Shares of Noodles: % Value 2015-2019
Table 13 LBN Brand Shares of Noodles: % Value 2016-2019
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 15 Distribution of Rice by Format: % Value 2014-2019
Table 16 Distribution of Pasta by Format: % Value 2014-2019
Table 17 Distribution of Noodles by Format: % Value 2014-2019
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty

Category Data

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 26 Sales of Packaged Food by Category: Volume 2014-2019
Table 27 Sales of Packaged Food by Category: Value 2014-2019
Table 28 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 29 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 30 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 31 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 32 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 33 Penetration of Private Label by Category: % Value 2014-2019
Table 34 Distribution of Packaged Food by Format: % Value 2014-2019
Table 35 Distribution of Packaged Food by Format and Category: % Value 2019
Table 36 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 37 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

Table 40 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 41 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 42 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 43 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 44 Sales of Packaged Food by Category: Volume 2014-2019
Table 45 Sales of Packaged Food by Category: Value 2014-2019
Table 46 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 47 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 48 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 49 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 50 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 51 Penetration of Private Label by Category: % Value 2014-2019
Table 52 Distribution of Packaged Food by Format: % Value 2014-2019
Table 53 Distribution of Packaged Food by Format and Category: % Value 2019
Table 54 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 55 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 56 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 57 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Rice, Pasta and Noodles in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness-positioned pasta becomes the norm in Norway

Quinoa and couscous become a threat to rice, as consumer reach for low-calorie and high-protein options

Lack of innovation in noodles does not stop plain noodles registering growth

COMPETITIVE LANDSCAPE

Despite losing value share, Orkla remains the leading manufacturer

Private label expansion is a threat to branded players

Lantmännen Cerealia and Barilla struggle against private label offerings

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Rice, Pasta and Noodles in Norway - Category analysis

HEADLINES

PROSPECTS

Health and wellness-positioned pasta becomes the norm in Norway

Quinoa and couscous become a threat to rice, as consumer reach for low-calorie and high-protein options

Lack of innovation in noodles does not stop plain noodles registering growth

COMPETITIVE LANDSCAPE

Despite losing value share, Orkla remains the leading manufacturer

Private label expansion is a threat to branded players

Lantmännen Cerealia and Barilla struggle against private label offerings

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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