Surface Care in Germany

April 2024
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Surface Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Surface Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Surface Care in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Surface Care in Germany?
  • Which are the leading brands in Surface Care in Germany?
  • How are products distributed in Surface Care in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Surface Care in Germany - Category analysis

KEY DATA FINDINGS

Surface care value growth driven by further unit price rises in 2023
Interest in multi-purpose cleaners driven by demand for versatility
Private label gains ground in task-specific cleaners but dominates all purpose cleaning wipes
Surface care to remain relevant over forecast period due to heightened hygiene awareness and habit persistence
Multi-purpose cleaners to drive future growth
Private label to further benefit from ongoing price sensitivity in 2024
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 9 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028

Home Care in Germany - Industry Overview

Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 11 Households 2018-2023
Table 12 Sales of Home Care by Category: Value 2018-2023
Table 13 Sales of Home Care by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Home Care: % Value 2019-2023
Table 15 LBN Brand Shares of Home Care: % Value 2020-2023
Table 16 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 17 Distribution of Home Care by Format: % Value 2018-2023
Table 18 Distribution of Home Care by Format and Category: % Value 2023
Table 19 Forecast Sales of Home Care by Category: Value 2023-2028
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Surface Care

      • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
      • Wipes and Refills (Dry Electro-Static)
        • Cleaning Solution
        • Refill Wipes/Pads
      • Starter Kits/Trigger Device
      • All Purpose Cleaning Wipes
      • Furniture Polish Wipes
      • Toilet Care Wipes
      • Window/Glass Wipes
      • Other Impregnated Wipes
    • Starter Kits/Sweepers/Sticks (Excluding Wipes)
    • Wipes (Excluding Starter Kits/Sweepers/Sticks)
  • Bathroom Cleaners
  • Descalers
  • Drain Openers
    • Standard Floor Cleaners
    • Wash and Wax Floor Cleaners
  • Home Care Disinfectants
  • Kitchen Cleaners
  • Multi-Purpose Cleaners
  • Oven Cleaners
  • Scouring Agents
  • Window/Glass Cleaners

Surface Care

This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.

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This report originates from Passport, our Surface Care research and analysis database.

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