Domestic origin is greatly emphasised, with Finns often supporting the local economy and employment by purchasing locally manufactured goods. For example, Berner Oy markets its biodegradable vinegar-based Heti line not only as being domestic, but also points out that it uses its own locally produced eco-friendly Rajamäen white vinegar, which is emphasised to be efficient in removing grease and lime stains while brightening the surfaces and removing odours.
When it comes to consumer loyalty, advertising is important, as well as ecological sustainability and social responsibility. For example, the Ole Hyvä brand markets itself as “eco and vegan”.
In addition to efficiency, ecologically conscious and responsible surface care products continued to be a key trend in 2022. Despite the sharp downturn in overall demand, companies in surface care continued to update their portfolios to keep pace with the growing consumer preferences.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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