Surface care is forecast to see stable growth in 2023 and beyond. Constant value growth will outpace retail volume as raw material, production and logistical costs remain high putting upward pressure on unit prices.
Declining disposable income and rising prices are expected to affect the purchase behaviour of Georgians in 2023. With inflation likely to remain high, price sensitivity will ensue and encourage consumers to pay greater attention to prices.
As price sensitivity and the need to economise becomes more widespread in Georgia, multi-purpose surface care is expected to see growing popularity, driving retail volume sales. Although the assortment of surface care products available is expected to grow in the forthcoming years, due to high levels of competition, multi-purpose surface care is expected to retain its popularity.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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