Sales patterns are set to normalise in surface care over the forecast period, albeit at slower growth rates than seen during the height of the pandemic, but with ongoing stable growth and with value expected to be higher than volume due to ongoing inflationary pressures.
2022 was notable for its global supply disruptions, along with impacts from the Russia-Ukraine war, plus worldwide inflationary pressures. This clearly impacted the international activities of global brands, especially considering the challenges faced during the era of the pandemic restrictions prior.
Higher overall hygiene standards, as inspired by the era of the pandemic, have become habit for many consumers. Whilst people may not be cleaning as regularly as they did during the lockdowns, with the return to out-of-home activities, a higher standard overall is noted – and this will help to boost sales over the forecast period.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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