Impregnated wet wipes are relatively new in Ecuador with a growing number of players competing since the COVID-19 pandemic. This entrance of new products has created strong sales performance over the review period, but the pace of growth is anticipated to accelerate in the forecast period.
Marginal volume and value growth is predicted in the forthcoming years with advertising expected to be a key determinant of sales. The high levels of advertising investment made by the largest players in Ecuador will ensure steady sales growth.
Ecuadorian consumers are in the habit of using powdered laundry detergents as a multi-purpose surface cleaner by diluting the product in water. Brands like Surf have understood this use for some time and actively promote their powder laundry detergents as a surface cleaner, helping to remove grease and for general cleaning.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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