Surface care products were amongst the most sought-after during 2020, as a lack of knowledge around the virus led to a hygiene frenzy, and stockpiling became the norm for many consumers. However, as knowledge of COVID-19 expanded and vaccines became available, consumers started to experience cleaning fatigue, and they started to utilise the products that they had stockpiled, leading to a decline in the sales of surface care products.
During 2021, Unilever Canada launched Vim’s Refill Ecopack, a concentrated formula that can be dissolved in water in a Vim spray bottle. This innovation is sustainable as it allows for less packaging.
Impregnated wet wipes, mostly all-purpose cleaning wipes, experienced a strong decline in sales in Canada in 2021, after the historic current value growth seen in 2020. However, consumption remained higher than pre-COVID-19.
Convenience is a top priority for Canadian consumers, especially for younger generations. In this sense, consumers are attracted to products that are both effective and offer ease of use.
The key consumer concern when it came to surface care during 2020 was the perceived effectiveness of a product at killing the COVID-19 virus. As COVID-19 transmission knowledge became more widely available and the population got vaccinated in 2021, and people learn to live with COVID-19 variants, it is expected that consumers will turn their attention towards other matters, such as a product’s green credentials.
As consumers and governments around the world shift their concerns to sustainability, the eagerness for environmentally-friendly products has moved to wipes, as they are generally considered to have an unfavourable environmental impact. As part of this effort, brands like Clorox and Lysol have included bio-based sustainable options that utilise better ingredients and less plastic.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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