Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Surface Care in

Surface Care in Denmark

17 pages, Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers increasingly demanding more natural products

The use of too many chemicals in surface care products has become a concern for many in Denmark. For instance, people often use disinfection products on surfaces in their homes when it is not necessary.

Recommendation drives consumer self-education

Danes are generally good at educating themselves when it comes to personal health-related topics. Most people are aware of the latest health trends and the foods they need to avoid or include in their diets.

Health and safety in production facilities likely to grow in importance

Moreover, as is being seen in other industries in Denmark, another increasingly important aspect in the buying decision is the health and safety of those working in surface care production facilities. This is a somewhat similar development to that seen in the food industry, where the importance of the wellbeing of farm animals started to emerge some years ago and is now a significant selling point.

COMPETITIVE LANDSCAPE

Eco Clean Nordic benefits from increasing interest in natural products

The domestic home care producer Eco Clean Nordic is a young company whose mission is to create natural cleaning products which do not impact the environment. With this issue becoming increasingly important to consumers, the company performed well in 2018, posting double-digit value sales growth.

Colgate-Palmolive continues to lose share but remains category leader

Colgate-Palmolive maintained its leading position in 2018 but continued to see its value share decline slowly. The company’s leadership can be attributed to strong awareness and recognition of its Ajax brand.

Reckitt Benckiser Nordic increases its value share

Reckitt Benckiser’s Cillit Bang brand continued to gain share in 2018, primarily thanks to marketing focusing on its multi-functionality and convenience. Danish consumers value products which can be used on multiple types of surfaces and are quick and efficient, hence being attracted to the brand through words such as “faster” and “turbo” on its packaging.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Denmark?
What are the major brands in Denmark?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Surface Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly demanding more natural products

Recommendation drives consumer self-education

Health and safety in production facilities likely to grow in importance

COMPETITIVE LANDSCAPE

Eco Clean Nordic benefits from increasing interest in natural products

Colgate-Palmolive continues to lose share but remains category leader

Reckitt Benckiser Nordic increases its value share

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Changing consumer preferences forcing producers towards a paradigm shift

Reducing the use of unnecessary chemicals in Danish homes grows in importance

Consumers reward brands which care for the environment

Several manufacturers putting sustainability at the heart of their new product development

Natural claims to lose their USP by the end of the forecast period

MARKET INDICATORS

Table 11 Households 2013-2018

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 17 Distribution of Home Care by Format: % Value 2013-2018
Table 18 Distribution of Home Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Surface Care in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers increasingly demanding more natural products

Recommendation drives consumer self-education

Health and safety in production facilities likely to grow in importance

COMPETITIVE LANDSCAPE

Eco Clean Nordic benefits from increasing interest in natural products

Colgate-Palmolive continues to lose share but remains category leader

Reckitt Benckiser Nordic increases its value share

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Surface Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Consumers increasingly demanding more natural products

Recommendation drives consumer self-education

Health and safety in production facilities likely to grow in importance

COMPETITIVE LANDSCAPE

Eco Clean Nordic benefits from increasing interest in natural products

Colgate-Palmolive continues to lose share but remains category leader

Reckitt Benckiser Nordic increases its value share

CATEGORY DATA

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Changing consumer preferences forcing producers towards a paradigm shift

Reducing the use of unnecessary chemicals in Danish homes grows in importance

Consumers reward brands which care for the environment

Several manufacturers putting sustainability at the heart of their new product development

Natural claims to lose their USP by the end of the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports