Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Surface Care in

Surface Care in Denmark

Feb 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales increase significantly as consumers enhance their surface cleaning routines

Surface care in Denmark recorded positive value growth in 2020, increasing from 1% in 2019 to 7% value growth in 2020. The bulk of this growth was driven by home care disinfectants, which saw a huge uplift in growth due to consumers stockpiling, moving from negative value growth in 2019 to 80% growth in 2020.

An ongoing movement towards the use of natural ingredients was seen throughout 2020

The use of too many chemicals in surface care products has become a concern for many in Denmark. For instance, people often use disinfectant products on surfaces in their homes when it is not necessary.

Growth of wipes is restricted as consumers view them as unsuitable for thorough cleaning

Wipes of all types remained a novelty and promotion driven in 2020, despite the increased interest in home sanitation. This is especially the case for wipes created for specific tasks.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Denmark?
What are the major brands in Denmark?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Surface Care in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales increase significantly as consumers enhance their surface cleaning routines

An ongoing movement towards the use of natural ingredients was seen throughout 2020

Growth of wipes is restricted as consumers view them as unsuitable for thorough cleaning

RECOVERY AND OPPORTUNITIES

Ongoing cleaning routines and increased time at home boosts sales

New product development focuses on efficacy and sustainability to drive sales

Increasing preference for multi-purpose cleaners as home disinfectants drive the bulk of growth

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Households 2015-2020

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2015-2020
Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Home Care: % Value 2016-2020
Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 17 Distribution of Home Care by Format: % Value 2015-2020
Table 18 Distribution of Home Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales increase significantly as consumers enhance their surface cleaning routines

An ongoing movement towards the use of natural ingredients was seen throughout 2020

Growth of wipes is restricted as consumers view them as unsuitable for thorough cleaning

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Surface Care in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales increase significantly as consumers enhance their surface cleaning routines

An ongoing movement towards the use of natural ingredients was seen throughout 2020

Growth of wipes is restricted as consumers view them as unsuitable for thorough cleaning

RECOVERY AND OPPORTUNITIES

Ongoing cleaning routines and increased time at home boosts sales

New product development focuses on efficacy and sustainability to drive sales

Increasing preference for multi-purpose cleaners as home disinfectants drive the bulk of growth

CATEGORY DATA

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports