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Country Report

Surface Care in

Surface Care in Denmark

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Time is a commodity

Focus has been put on enabling consumers to save time either by outsourcing tasks or multitasking through more flexible product packaging options. Fast-paced lifestyles and the need to juggle work, social and family time influence product development as consumers seek time-saving solutions.

Growing use of natural ingredients

A wider trend engulfing product development in packaged food and non-alcoholic drinks is the preference for natural ingredients. Natural ingredient products are considered healthier, tastier and of a higher quality, while beneficial for the environment and sustainability.

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads

The leading position held by Colgate-Palmolive A/S is attributable to the strength of its Ajax brand. Ajax is widely recognised by Danes, and enjoys comprehensive availability and distribution via grocery retailers.

Reckitt Benckiser increases its value share

The growth of Reckitt Benckiser Nordic A/S’s value share of surface care is attributable to its Cillit Bang brand whose marketing has successfully captured consumers’ attention. It typically retails in strong, vibrantly coloured packaging with the text claiming action qualities such as “instant power”, “fresh force”, “faster coverage” and “turbo foam”.

Social media increases recognition and value share

The use of social media to promote brands and private label has gathered pace. Social media, such as Facebook, is increasingly viewed as a cost-effective means to communicate with consumers, especially younger consumers, and build a relationship and loyalty.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Denmark?
What are the major brands in Denmark?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Time is a commodity

Growing use of natural ingredients

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads

Reckitt Benckiser increases its value share

Social media increases recognition and value share

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Value growth in a price-competitive landscape

Drive for compaction

Parallel imports

Retailer concentration supportive for development and expansion of private label

Promotion-driven competitive landscape

MARKET INDICATORS

Table 11 Households 2012-2017

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2012-2017
Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
Table 14 NBO Company Shares of Home Care: % Value 2013-2017
Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 17 Distribution of Home Care by Format: % Value 2012-2017
Table 18 Distribution of Home Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Time is a commodity

Growing use of natural ingredients

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads

Reckitt Benckiser increases its value share

Social media increases recognition and value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Time is a commodity

Growing use of natural ingredients

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads

Reckitt Benckiser increases its value share

Social media increases recognition and value share

CATEGORY DATA

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Value growth in a price-competitive landscape

Drive for compaction

Parallel imports

Retailer concentration supportive for development and expansion of private label

Promotion-driven competitive landscape

MARKET INDICATORS

MARKET DATA

SOURCES

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