It is expected surface care will continue to post declines in volume sales over 2023 before returning to growth from 2024. Hybrid working arrangements are here to stay which bodes well for surface care as time spent at home will increase the need to keep surfaces clean.
Growing concerns about environmental sustainability among Danish consumers will continue to have a major influence on competitive strategies in surface care over the forecast period. Manufacturers are expected to focus on adopting more eco-friendly packaging solutions and developing product formulas that substitute chemical ingredients with natural alternatives without sacrificing cleaning efficacy.
In tandem with sustainability are mounting household concerns about health and the use of chemicals in the home. More and more Danish consumers avoid using conventional surface care products which often contain chemicals that are harmful to human health.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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