Surface care will register moderate constant value growth over the forecast period and will be one of the better performing home care products. The growing middle-income consumer group will support growth, with the increasing participation of women in the workforce helping to increase household incomes.
Multi-purpose cleaners accounted for over eight-tenths of value sales of surface cleaners in 2022 and will register healthy growth in constant value terms over the forecast period. Demand for multi-purpose cleaners will remain high, due to their ease of use and reasonable price point.
Consumers will be price sensitive over the forecast period, especially in inflation continues to increase. due to factors such as rising global energy prices and disruptions in the global supply chain.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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